Social Media Marketing is not a process to promote YOU!
[warning: rant]
I have been harping on this topic too many times, but as I recently sat through many conference sessions, and finally opened a book on communities and social media marketing that defined social marketing as “a process that empowers individuals to promote their websites, products, or services through online social channels and to communicate with with and tap into a much larger community that may have been available via traditional channels,” my hair got on fire.
I mean seriously – a channel to pimp your wares that has the potential to reach a bigger audience than TV audiences? Get real! This is bad advice.
Companies that approach social media marketing from that perspective will fail… miserably. Those that realize the real potential of social media will win… big time.
You see, social media marketing is not about you talking with an audience – it’s about them talking with one another. It’s about having a real time window in what your market is currently thinking about – what they like, what they dislike, who has the trust and who hasn’t. It’s all ABOUT THEM – NOT YOU!
Social media marketing has to be steeped in humanity and reciprocity – you give and take. And I recommend you start by giving. If you don’t, people will not only shut you off, they will punish you for not respecting the basic social rules that have ruled human societies for tens of thousands of years. People are no more likely to enjoy a twitter feed that constantly spews company information than they are enjoying a person at a party who only talks about herself.
If you really want to understand social media marketing, start thinking about how you would help a friend or colleague make a buying decision. Would you send them your corporate brochures? Would you spam them the way you do with your corporate twitter feed? Would you use the words you use in your marketing materials?
Chances are you would not.
For some stupid reason, people forget to be human when they step into the office. It is as if they leave their humanity at home and reserve it only for friends and family.
Social Media Marketing is about common sense – it’s about being real, authentic (there is another word that takes on new meaning in the corporate world), and helpful.
It’s about being human.
It’s simple – really.
[rant/end]
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May 25th, 2010 at 9:45 pm
[...] This post was mentioned on Twitter by francois gossieaux, bridget busutil and Social Media Guide, Kryptonite . Kryptonite said: New blog post: Social Media Marketing is not a process to promote YOU! http://bit.ly/aZW78G http://ow.ly/17v4eY [...]
May 26th, 2010 at 1:34 am
[...] Social Media Marketing is not a process to promote YOU! [...]
May 26th, 2010 at 5:12 pm
[...] Social Media Marketing is not a process to promote YOU! [...]
May 28th, 2010 at 8:28 pm
[...] original here: Social Media Marketing is not a process to promote YOU! Categories: Marketing, Media · Tags: currently-thinking, market, Marketing, Media, [...]
June 13th, 2010 at 10:45 pm
Social Media Marketing is not a process to promote YOU!…
Social Media Marketing is not a process to promote YOU!…
June 18th, 2010 at 3:12 am
Social Media Marketing is not a process to promote YOU!…
Social Media Marketing is not a process to promote YOU!…
July 3rd, 2010 at 2:29 pm
Social Media Marketing is not a process to promote YOU!…
Social Media Marketing is not a process to promote YOU!…
May 25th, 2010 at 9:00 pm
New blog post: Social Media Marketing is not a process to promote YOU! http://bit.ly/aZW78G
This comment was originally posted on Twitter
May 25th, 2010 at 9:02 pm
Social Media Marketing is not a process to promote YOU!: http://url4.eu/3kOsk
This comment was originally posted on Twitter
May 25th, 2010 at 9:17 pm
New blog post: Social Media Marketing is not a process to promote YOU! http://bit.ly/aZW78G http://ow.ly/17v4eY
This comment was originally posted on Twitter
May 25th, 2010 at 9:17 pm
Social Media Marketing is not a process to promote YOU!: http://url4.eu/3kOsk http://ow.ly/17v4eX
This comment was originally posted on Twitter
May 25th, 2010 at 9:38 pm
Social Media Marketing is not a process to promote YOU!: You see, social media marketing is not about you talking … http://bit.ly/cMkE0X
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May 25th, 2010 at 10:19 pm
SocialMedia News: Social Media Marketing is not a process to promote YOU! http://bit.ly/cMkE0X
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May 25th, 2010 at 10:20 pm
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May 25th, 2010 at 11:28 pm
RT @SocialMediaRule: Social Media Marketing is not a process to promote YOU!: http://tinyurl.com/357vfml
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May 26th, 2010 at 1:25 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/b1vYwO
This comment was originally posted on Twitter
May 26th, 2010 at 1:37 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE. #in
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May 26th, 2010 at 2:22 am
“Social Media Marketing is not a process to promote YOU!” http://bit.ly/drtL8O
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May 26th, 2010 at 3:25 am
Social Media Marketing is not a process to promote YOU!:
[warning: rant] http://bit.ly/9onodn
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May 26th, 2010 at 5:59 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/ch3m8S
This comment was originally posted on Twitter
May 26th, 2010 at 5:59 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/ch3m8S
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May 26th, 2010 at 7:27 am
Everyone should read this post – Social Media Marketing is not a process to promote YOU! – http://ow.ly/1Q2mM
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May 26th, 2010 at 7:55 am
Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 7:55 am
SocialMediaRule: Social Media Marketing is not a process to promote YOU!: http://tinyurl.com/357vfml http://url4.eu/3l371
This comment was originally posted on Twitter
May 26th, 2010 at 7:57 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 7:57 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj | Phew! Someone got that right! #scrm #smm
This comment was originally posted on Twitter
May 26th, 2010 at 8:00 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 8:01 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 8:02 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 8:02 am
RT @ConversationAge Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
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May 26th, 2010 at 8:03 am
RT @cbgb0426: RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
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May 26th, 2010 at 8:04 am
More advice to BE HUMAN online. RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 8:05 am
RT: @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
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May 26th, 2010 at 8:06 am
RT @waynesutton: RT: @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
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May 26th, 2010 at 8:13 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
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May 26th, 2010 at 8:20 am
RT @prem_k: RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj | Phew! Someone got that right!
This comment was originally posted on Twitter
May 26th, 2010 at 8:26 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 8:29 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 8:46 am
RT @iamyoungdetroit: Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 8:46 am
RT @iamyoungdetroit: Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 8:47 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 9:02 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 9:04 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 9:04 am
RT @iamyoungdetroit: Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 9:06 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 9:07 am
RT @fgossieaux Social Media Marketing is all ABOUT THEM – NOT YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 9:10 am
Social Media Marketing is not a process to promote YOU! Still use common sense and great customer service! http://ow.ly/1PXk9
This comment was originally posted on Twitter
May 26th, 2010 at 9:11 am
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This comment was originally posted on Twitter
May 26th, 2010 at 9:20 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 9:20 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 9:21 am
Authenticity key!! Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE: RT @FusionDetroit @iamyoungdetroit
This comment was originally posted on Twitter
May 26th, 2010 at 9:50 am
Social Media Marketing is not a process to promote YOU!: You see, social media marketing is not about you talking … http://bit.ly/bGmzwm
This comment was originally posted on Twitter
May 26th, 2010 at 9:59 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
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May 26th, 2010 at 10:03 am
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May 26th, 2010 at 10:06 am
RT @steveroesler: RT @ronkarr: RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 10:16 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 10:29 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/ch3m8S
This comment was originally posted on Twitter
May 26th, 2010 at 10:30 am
RT @ConversationAge: Social Media Marketing is not a process to promote YOU! http://ow.ly/1PWhj
This comment was originally posted on Twitter
May 26th, 2010 at 10:50 am
Social Media Marketing is not a process to promote YOU!: [warning: rant]. stay awaysm I have been harping on this … http://bit.ly/ccMj5O
This comment was originally posted on Twitter
May 26th, 2010 at 10:50 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/btarPc
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May 26th, 2010 at 12:51 pm
RT @FusionDetroit: RT @iamyoungdetroit: Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 26th, 2010 at 3:40 pm
Social Media Marketing is not a process to promote YOU! http://bit.ly/cSMWEb
This comment was originally posted on Twitter
May 27th, 2010 at 8:07 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/ayORte
This comment was originally posted on Twitter
May 27th, 2010 at 9:40 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! It’s all about them(clients)… http://bit.ly/9ymoYE
This comment was originally posted on Twitter
May 27th, 2010 at 12:53 pm
Social Media Marketing is not a process to promote YOU! http://bit.ly/ayORte RT @Sundi_MOZ
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May 27th, 2010 at 1:08 pm
RT @kjoneskc: Social Media Marketing is not a process to promote YOU! http://bit.ly/ayORte RT @Sundi_MOZ
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May 27th, 2010 at 1:43 pm
Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE via @fgossieaux
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May 27th, 2010 at 2:56 pm
RT @9INCHmarketing: Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE via @fgossieaux < Great rant!
This comment was originally posted on Twitter
May 27th, 2010 at 8:30 pm
Social Media Marketing is not a process to promote YOU! http://ow.ly/1QJGK #socialmedia #smo
This comment was originally posted on Twitter
May 28th, 2010 at 3:29 am
Social Media Marketing is not a process to promote YOU!
http://bit.ly/cyUn1a via @euan
This comment was originally posted on Twitter
May 28th, 2010 at 3:30 am
Social Media Marketing is not a process to promote YOU! http://bit.ly/cyUn1a via @euan
This comment was originally posted on Twitter
May 31st, 2010 at 1:03 am
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
June 8th, 2010 at 4:56 pm
RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter
June 8th, 2010 at 5:28 pm
RT @muertemaria: RT @fgossieaux Social Media Marketing is not a process to promote YOU! http://bit.ly/9ymoYE
This comment was originally posted on Twitter