Archive for February, 2010

Customer vs. brand advocacy

Monday, February 22nd, 2010 Posted in Strategy, buying behaviour, marketing | 12 Comments »

What do you expect from your marketing department - to be your brand advocates in the marketplace or to be your customer advocates within your company. Chances are that you ... Read more..

Active lurkers – the hidden asset in online communities

Thursday, February 18th, 2010 Posted in Hyper Social Enterprise, Interesting Links, Strategy, communities, social media, social networking | 40 Comments »

Most communities have 90% of users who are lurkers - people who may consume things from the community, but who don't contribute. Through our yearly Tribalization of Business Study, we ... Read more..

Customer Reference Programs in a Hyper-Social world

Wednesday, February 17th, 2010 Posted in Hyper Social Enterprise, Interesting Links, buying behaviour, word of mouth | 29 Comments »

There is no question that customer reference programs do work. Long employed to support sales and marketing (you cannot talk to an analyst without having customer references) efforts in the ... Read more..

Word of Mouth from non-loyal customers has the biggest impact on sales

Thursday, February 11th, 2010 Posted in Interesting Links, word of mouth | 15 Comments »

First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it! When you are trying to "fabricate" Word of Mouth (WOM) ... Read more..