Comments on: CMO 2.0 Influencer Conversation with Don Peppers http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tweets that mention CMO 2.0 Influencer Conversation with Don Peppers -- Topsy.com http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4821 Tweets that mention CMO 2.0 Influencer Conversation with Don Peppers -- Topsy.com Wed, 09 Dec 2009 19:50:22 +0000 http://www.emergencemarketing.com/?p=1475#comment-4821 [...] This post was mentioned on Twitter by Adam Cohen, Boston PR. Boston PR said: by @adamcohen: CMO 2.0 Influencer Conversation with @DonPeppers via @fgossieaux http://bit.ly/8YdEvP (Love the Return on Customer metric) [...] [...] This post was mentioned on Twitter by Adam Cohen, Boston PR. Boston PR said: by @adamcohen: CMO 2.0 Influencer Conversation with @DonPeppers via @fgossieaux http://bit.ly/8YdEvP (Love the Return on Customer metric) [...]

]]> By: Twitted by Boston_PR http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4818 Twitted by Boston_PR Wed, 09 Dec 2009 16:38:17 +0000 http://www.emergencemarketing.com/?p=1475#comment-4818 [...] This post was Twitted by Boston_PR [...] [...] This post was Twitted by Boston_PR [...]

]]> By: Gregory (@piplzchoice) http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4799 Gregory (@piplzchoice) Tue, 08 Dec 2009 17:19:51 +0000 http://www.emergencemarketing.com/?p=1475#comment-4799 A very interesting approach. I am particularly interested in Don's view on utilization of CRM systems and he is right on the spot. Most organizations, that experienced CRM implementation failures, blamed technology or employees who would not adopt, but the reality is they have never focused on the right goals. The trust-based marketing is another very interesting concept with a lot of challenges around implementation and measurement. We attempt to measure a delta between Customer Expectation and Customer Experience with a specific product. We call it Product Reputation metrics as we produce granular scores. The idea is that aggregated reputation of products that are sold under the same brand, represent the Brand Reputation, and subsequently a Company Reputation, i.e. Trust Factor. A very interesting approach. I am particularly interested in Don’s view on utilization of CRM systems and he is right on the spot. Most organizations, that experienced CRM implementation failures, blamed technology or employees who would not adopt, but the reality is they have never focused on the right goals.

The trust-based marketing is another very interesting concept with a lot of challenges around implementation and measurement. We attempt to measure a delta between Customer Expectation and Customer Experience with a specific product. We call it Product Reputation metrics as we produce granular scores. The idea is that aggregated reputation of products that are sold under the same brand, represent the Brand Reputation, and subsequently a Company Reputation, i.e. Trust Factor.

]]> By: uberVU - social comments http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4798 uberVU - social comments Tue, 08 Dec 2009 17:19:00 +0000 http://www.emergencemarketing.com/?p=1475#comment-4798 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by fgossieaux: New blog post: CMO 2.0 Influencer Conversation with Don Peppers http://bit.ly/4W9xIF... Social comments and analytics for this post…

This post was mentioned on Twitter by fgossieaux: New blog post: CMO 2.0 Influencer Conversation with Don Peppers http://bit.ly/4W9xIF...

]]> By: Twitted by sapcrm http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4794 Twitted by sapcrm Tue, 08 Dec 2009 16:10:30 +0000 http://www.emergencemarketing.com/?p=1475#comment-4794 [...] This post was Twitted by sapcrm [...] [...] This post was Twitted by sapcrm [...]

]]> By: Tweets that mention CMO 2.0 Influencer Conversation with Don Peppers -- Topsy.com http://www.emergencemarketing.com/2009/12/08/cmo-2-0-influencer-conversation-with-don-peppers/comment-page-1/#comment-4792 Tweets that mention CMO 2.0 Influencer Conversation with Don Peppers -- Topsy.com Tue, 08 Dec 2009 16:06:30 +0000 http://www.emergencemarketing.com/?p=1475#comment-4792 [...] This post was mentioned on Twitter by francois gossieaux, Robin Fray Carey. Robin Fray Carey said: RT @fgossieaux: New blog post: CMO 2.0 Influencer Conversation with Don Peppers http://bit.ly/4W9xIF [...] [...] This post was mentioned on Twitter by francois gossieaux, Robin Fray Carey. Robin Fray Carey said: RT @fgossieaux: New blog post: CMO 2.0 Influencer Conversation with Don Peppers http://bit.ly/4W9xIF [...]

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