Archive for December, 2009

Word of Mouth is very valuable – as long as you do not pay for it

Wednesday, December 16th, 2009 Posted in Consumer generated media, Hyper Social Enterprise, buying behaviour, marketing, word of mouth | 40 Comments »

There has been a lot of research on the value of acquiring a customer though Word of Mouth versus Traditional Marketing. One recent project, which was published in the Journal ... Read more..

The joy of not being sold to

Wednesday, December 16th, 2009 Posted in random brainsqualls | 10 Comments »

(via 9GAG) Read more..

CMO 2.0 Influencer Conversation with Don Peppers

Tuesday, December 8th, 2009 Posted in cmo2.0 | 25 Comments »

I've been a long time champion of Don Peppers' work and so it was especially fun to conduct this CMO 2.0 Influencer Conversation with him. Don is the co-author of ... Read more..

[self-promotion] The Hyper-Social Organization – a quick video interview

Thursday, December 3rd, 2009 Posted in Hyper Social Enterprise, video of the day | 5 Comments »

[youtube]http://www.youtube.com/watch?v=maHNowpe2KA[/youtube] For those who cannot see the clip and want to see the commercial , click here. Read more..

Forget information channels – how organizations must embrace knowledge networks instead

Tuesday, December 1st, 2009 Posted in Hyper Social Enterprise, Interesting Links | 25 Comments »

Information channels stop working when the customer is collaboratively involved in the delivery of the message. When that happens, the message (and sometimes the definition of the product and its ... Read more..