Archive for November, 2009

links for 2009-11-13

Friday, November 13th, 2009 Posted in Interesting Links | 3 Comments »

American Airlines fires an employee for...customer engagement | Blog | Econsultancy ... Read more..

Brand positioning takes on a new meaning in a Hyper-Social world

Tuesday, November 10th, 2009 Posted in Hyper Social Enterprise, Interesting Links, branding, buying behaviour, communities, web 2.0 | 42 Comments »

Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know ... Read more..

CMO 2.0 Conversation with Gail Galuppo, CMO at Western Union

Monday, November 2nd, 2009 Posted in cmo2.0 | 10 Comments »

My CMO 2.0 Conversation with Gail Galuppo, the CMO at Western Union was both fun and refreshing. Talk about the challenge of being in charge of a legacy brand that ... Read more..