Comments on: One-to-one marketing and product customization wave – the things we never wanted http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: yentit.com http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/comment-page-1/#comment-4719 yentit.com Thu, 03 Dec 2009 15:58:43 +0000 http://www.emergencemarketing.com/?p=1417#comment-4719 <strong>One-to-one marketing and product customization wave – the things we never wanted...</strong> One-to-one marketing and product customization wave – the things we never wanted... One-to-one marketing and product customization wave – the things we never wanted…

One-to-one marketing and product customization wave – the things we never wanted…

]]> By: Promotional Products http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/comment-page-1/#comment-4633 Promotional Products Fri, 27 Nov 2009 05:08:07 +0000 http://www.emergencemarketing.com/?p=1417#comment-4633 I consider myself different than most consumers, especially when it comes to retail, but I really appreciate the one-to-one marketing and hard sell. I'm the type of person that doesn't care to be different, I don't like to go with the crowd and be a faceless number. I like to be an individual and I'm willing to put up with a hard sell because I know that I have all the power because I can always say, "no thanks." I consider myself different than most consumers, especially when it comes to retail, but I really appreciate the one-to-one marketing and hard sell. I’m the type of person that doesn’t care to be different, I don’t like to go with the crowd and be a faceless number. I like to be an individual and I’m willing to put up with a hard sell because I know that I have all the power because I can always say, “no thanks.”

]]> By: Stefan http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/comment-page-1/#comment-4609 Stefan Mon, 23 Nov 2009 15:50:30 +0000 http://www.emergencemarketing.com/?p=1417#comment-4609 I'm sure we don't want all the stuff we buy to be customized. But for some categories customization has already soft landed on our planet. How about cars? Computers? Kitchens? All 'capital goods', i.e. expensive stuff with high cost to sell. And soon customization will be mainstream for many other categories. Have a look at http://MilkOrSugar.com, they review a stunning number of sites offering most any <a href="http://www.milkorsugar.com" rel="nofollow">custom product</a>, including <a href="http://www.milkorsugar.com/fooddrink/coffee" rel="nofollow">custom coffee</a>, <a href="http://www.milkorsugar.com/vehicles/sportoutdoor/bicycle" rel="nofollow">custom bicycles</a>, <a href="http://www.milkorsugar.com/clothingshoes/shoes" rel="nofollow">custom shoes</a>, <a href="http://www.milkorsugar.com/accessories/bag/purse" rel="nofollow">custom bags</a> and <a href="http://www.milkorsugar.com/clothingshoes/shirt" rel="nofollow">custom shirts</a>. Enjoy. I’m sure we don’t want all the stuff we buy to be customized. But for some categories customization has already soft landed on our planet. How about cars? Computers? Kitchens? All ‘capital goods’, i.e. expensive stuff with high cost to sell. And soon customization will be mainstream for many other categories.

Have a look at http://MilkOrSugar.com, they review a stunning number of sites offering most any custom product, including custom coffee, custom bicycles, custom shoes, custom bags and custom shirts. Enjoy.

]]> By: Tweets that mention One-to-one marketing and product customization wave – the things we never wanted -- Topsy.com http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/comment-page-1/#comment-4378 Tweets that mention One-to-one marketing and product customization wave – the things we never wanted -- Topsy.com Thu, 29 Oct 2009 20:33:16 +0000 http://www.emergencemarketing.com/?p=1417#comment-4378 [...] This post was mentioned on Twitter by francois gossieaux, comunidades. comunidades said: One-to-one marketing and product customization wave – the things we never wanted: One-to-one marketin.. http://bit.ly/4vlQkF [...] [...] This post was mentioned on Twitter by francois gossieaux, comunidades. comunidades said: One-to-one marketing and product customization wave – the things we never wanted: One-to-one marketin.. http://bit.ly/4vlQkF [...]

]]> By: Diane Court http://www.emergencemarketing.com/2009/10/29/one-to-one-marketing-and-product-customization-wave-%e2%80%93-the-things-we-never-wanted/comment-page-1/#comment-4376 Diane Court Thu, 29 Oct 2009 19:41:51 +0000 http://www.emergencemarketing.com/?p=1417#comment-4376 I agree that the over-personalized sales approaches can get creepy. At least we don't want to be reminded of how much of our lives are an open book to businesses seeking us out. How often do we even notice anymore the customized suggestions on Amazon? Trust is earned, and we want to feel WE know the source of the recommendation as well as the other way around. I'm still thinking about the recommendations, but no question about the value of personalized service when we make the call or ask for help. I've no doubt it's the only way Microsoft kept me as a customer during the Vista winter, from the roll out ... including a call center rep who spent his own time at home trying to duplicate a problem, and then sending me a full set of default drivers so that we could be sure the issue wasn't a quirk in the installation or corruption. I agree that the over-personalized sales approaches can get creepy. At least we don’t want to be reminded of how much of our lives are an open book to businesses seeking us out. How often do we even notice anymore the customized suggestions on Amazon? Trust is earned, and we want to feel WE know the source of the recommendation as well as the other way around.

I’m still thinking about the recommendations, but no question about the value of personalized service when we make the call or ask for help. I’ve no doubt it’s the only way Microsoft kept me as a customer during the Vista winter, from the roll out … including a call center rep who spent his own time at home trying to duplicate a problem, and then sending me a full set of default drivers so that we could be sure the issue wasn’t a quirk in the installation or corruption.

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