As I have written about before, we are in the process of writing a book on the Hyper-Social Organization. We believe that whether you embrace the Hyper-Social shift that is affecting your business or not, Hyper-Sociality will impact all aspects of your business.
With people being social by nature and with social media giving them an ability to behave hyper-socially again in business, some parts of your business most likely already have gone social – think of the customer buying process as an example.
If you want to be proactive with regards to the Hyper-Social shift, you need to evaluate which part f your business would benefit the most from becoming social. In doing that exercise, you will quickly realize that you can reduce transaction costs and improve efficiency by making most business processes social.
Scary? Yes. Inevitable? You bet!
In trying to look at all aspects of your business and how it might be affected by hyper-sociality, we started the table below. If you get a chance, look it over and let us know what you think. Did we miss processes that would benefit from going social? Did we exaggerate the impact of hyper-sociality on others?
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