Turning business processes into social processes
As I have written about before, we are in the process of writing a book on the Hyper-Social Organization. We believe that whether you embrace the Hyper-Social shift that is affecting your business or not, Hyper-Sociality will impact all aspects of your business.
With people being social by nature and with social media giving them an ability to behave hyper-socially again in business, some parts of your business most likely already have gone social – think of the customer buying process as an example.
If you want to be proactive with regards to the Hyper-Social shift, you need to evaluate which part f your business would benefit the most from becoming social. In doing that exercise, you will quickly realize that you can reduce transaction costs and improve efficiency by making most business processes social.
Scary? Yes. Inevitable? You bet!
In trying to look at all aspects of your business and how it might be affected by hyper-sociality, we started the table below. If you get a chance, look it over and let us know what you think. Did we miss processes that would benefit from going social? Did we exaggerate the impact of hyper-sociality on others?
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October 15th, 2009 at 4:53 pm
This is a great chart Francois! As I’m thinking about small-business clients I’ve worked with, so many just want to “go viral” or get thousands of pageviews immmediately from social media. Social media isn’t “lightining in a bottle” and this breakdown of different business processes will be a great help in getting business owners to pick a process within their business that they may want to “socialize.” This is a great way to break down the social media mountain into understandable chunks. thanks!
October 16th, 2009 at 1:46 am
[...] oben stehende Tabelle findet sich auf der französischen Webseite Emergencemarketing.com. Autor Francois erläutert dazu, dass sich Geschäftsbeziehungen durch den Einfluss von Social [...]
October 15th, 2009 at 4:14 pm
New blog post – turning business processes in social processes – http://bit.ly/1wFEoN – feedback appreciated
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October 15th, 2009 at 11:53 pm
Turning business processes into social processes: As I have written about before, we are in the process of writi.. http://bit.ly/dcrAo
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October 16th, 2009 at 5:56 am
Turning business processes into social processes http://bit.ly/FHJUS [we also need to avoid silos 2.0]
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October 16th, 2009 at 7:17 am
Turning business processes into social processes http://bit.ly/Pjf0b #sCRM #socialmedia
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October 16th, 2009 at 7:20 am
Turning business processes into social processes http://ow.ly/uHrF
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October 16th, 2009 at 7:21 am
RT @ConversationAge: Turning business processes into social processes http://ow.ly/uHrF
This comment was originally posted on Twitter
October 16th, 2009 at 7:24 am
RT @ConversationAge: Turning business processes into social processes http://ow.ly/uHrF
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October 16th, 2009 at 7:27 am
Turning business processes into social processes http://ow.ly/uHrF (via @ConversationAge)…great article! thx
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October 16th, 2009 at 7:31 am
RT @ConversationAge: Turning business processes into social processes http://ow.ly/uHrF
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October 16th, 2009 at 8:22 am
Reading “Turning business processes into social processes” on Emergence Marketing: http://bit.ly/1Eqe0r
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October 16th, 2009 at 11:49 am
Turning business processes into social processes http://bit.ly/1cPmKQ via http://www.diigo.com/~bertrandduperrin
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