Thursday, October 29th, 2009 Posted in Hyper Social Enterprise, Strategy, communities, marketing | 13 Comments »
One-to-one marketing was supposed to be the holy grail of customer relationship management. Companies would no longer have to isolate us from the rest of world as a group to sell ... Read more..Monday, October 26th, 2009 Posted in cmo2.0 | 13 Comments »
Having been a customer of Fast Company since the first release and having been an early advertiser in the magazine, I truly enjoyed having my CMO 2.0 Influencer conversation with ... Read more..Friday, October 23rd, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 11 Comments »
A lot of people are looking for a good classification system for communities, or some sort of community hierarchy. Most of the ones that we have seen so far (including ... Read more..Wednesday, October 21st, 2009 Posted in Hyper Social Enterprise, branding, communities, social innovation, social media, social networking, web 2.0 | 80 Comments »
There is a lot of research on Brand Communities, defined by Muniz and O’Guinn as “a specialized, non-geographically bound community, based on a structured set of social relationships among admirers ... Read more..Monday, October 19th, 2009 Posted in Interesting Links | No Comments »
jpim04.pdf (application/pdf Object) ... Read more..Thursday, October 15th, 2009 Posted in tribalization of business | 2 Comments »
Both the slides and the Slidecast from yesterday's 2009 Tribalization of Business Study webinar are up on slideshare. I am testing a new feature of Slideshare on the presentation version. Let ... Read more..Thursday, October 15th, 2009 Posted in Hyper Social Enterprise, Interesting Links | 13 Comments »
As I have written about before, we are in the process of writing a book on the Hyper-Social Organization. We believe that whether you embrace the Hyper-Social shift that is ... Read more..Monday, October 12th, 2009 Posted in Interesting Links | 1 Comment »
The tribalization of Business is a good thing, really « Branding ... Read more..Saturday, October 10th, 2009 Posted in Interesting Links | 1 Comment »
Business Benefits of Community Study | Socialized Software ... Read more..Thursday, October 8th, 2009 Posted in Interesting Links | 1 Comment »
Despite the Recession, 94 Percent of Enterprises Continue to Invest in Online Communities and ... Read more..You are currently browsing the emergencemarketing.com weblog archives for October, 2009.
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