Comments on: The importance of signals, symbols, and rules in successful communities http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Why Brand Communities Don’t Exist http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-4247 Why Brand Communities Don’t Exist Fri, 23 Oct 2009 11:16:44 +0000 http://www.emergencemarketing.com/?p=1289#comment-4247 [...] result of that is what I described in a recent blog post – people use the Jeep, the mini, the Fiskars scissors, or the Harley as symbols to associate [...] [...] result of that is what I described in a recent blog post – people use the Jeep, the mini, the Fiskars scissors, or the Harley as symbols to associate [...]

]]> By: jean http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-4074 jean Fri, 09 Oct 2009 11:40:05 +0000 http://www.emergencemarketing.com/?p=1289#comment-4074 Nice article... It reminds me the use of flags and hymns by nations, the first tool to create a community feeling Nice article… It reminds me the use of flags and hymns by nations, the first tool to create a community feeling

]]> By: Planner Reads » Blog Archive » Five Must-Read Posts from Last Week http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-3903 Planner Reads » Blog Archive » Five Must-Read Posts from Last Week Tue, 29 Sep 2009 14:51:02 +0000 http://www.emergencemarketing.com/?p=1289#comment-3903 [...] game (and if you have it installed, you can see the message that I left for you on my home page!). Francois Gossieaux suggests that we should look more ... [...] [...] game (and if you have it installed, you can see the message that I left for you on my home page!). Francois Gossieaux suggests that we should look more … [...]

]]> By: Thierry de Baillon http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-3883 Thierry de Baillon Mon, 28 Sep 2009 08:24:14 +0000 http://www.emergencemarketing.com/?p=1289#comment-3883 François, I couldn't agree more with you. To the symbols-signals-rules trilogy, I would add a fourth component: myths. I used such a grid in my early qual marketing days to analyze output from consumers panels. Myths (or archetypes) are what give most sense to your firefighters example, and often act as a glue inside comunities to help leverage the three other dimensions. Rules even take less importance, communities often arranging themselves around roles deeply coded into our cultures. This may also give a little clue about the fact that some communities never take off despite apparent common interests and focus, specially in the corporate world. Thierry François,
I couldn’t agree more with you. To the symbols-signals-rules trilogy, I would add a fourth component: myths. I used such a grid in my early qual marketing days to analyze output from consumers panels.
Myths (or archetypes) are what give most sense to your firefighters example, and often act as a glue inside comunities to help leverage the three other dimensions. Rules even take less importance, communities often arranging themselves around roles deeply coded into our cultures. This may also give a little clue about the fact that some communities never take off despite apparent common interests and focus, specially in the corporate world.
Thierry

]]> By: Recent Links at Fast Wonder: Online Community Consulting http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-3870 Recent Links at Fast Wonder: Online Community Consulting Sat, 26 Sep 2009 14:56:56 +0000 http://www.emergencemarketing.com/?p=1289#comment-3870 [...] The importance of signals, symbols, and rules in successful communities [...] [...] The importance of signals, symbols, and rules in successful communities [...]

]]> By: Rachel Happe http://www.emergencemarketing.com/2009/09/25/the-importance-of-signals-symbols-and-rules-in-successful-communities/comment-page-1/#comment-3857 Rachel Happe Fri, 25 Sep 2009 20:30:42 +0000 http://www.emergencemarketing.com/?p=1289#comment-3857 Francois - This rings very true for me - affinity is drive by something shared and often exclusive/different. I wrote a similar post about the language that tight groups form - http://www.thesocialorganization.com/2008/05/bring-me-my-wub.html - similarly to symbols it is an artifact that bonds members to each other. I've recently been thinking about sports teams and universities that drive passionate fans.... and what artifacts they use to do that. Regular and predictable events, clothing, regional affiliation, competition, history. While those things can't all be replicated in organizational communities, some things certainly can be. Great post! Francois -

This rings very true for me – affinity is drive by something shared and often exclusive/different. I wrote a similar post about the language that tight groups form – http://www.thesocialorganization.com/2008/05/bring-me-my-wub.html – similarly to symbols it is an artifact that bonds members to each other.

I’ve recently been thinking about sports teams and universities that drive passionate fans…. and what artifacts they use to do that. Regular and predictable events, clothing, regional affiliation, competition, history. While those things can’t all be replicated in organizational communities, some things certainly can be.

Great post!

]]>