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As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book is “The Hyper-Social Enterprise – Tapping the Social Power of People to Transform Your Business.”

Not surprisingly, the book’s premise is very much inline with what I have been writing about on my blog. Here is from the overview section in our original proposal:

Whether you call it social media, social computing, the social web, or social networking – it does not matter. The importance of this latest wave of innovation to hit business is not that we have new media or new tools with which to do business. The key take-away of the changes afoot is that all business is becoming social again – whether you like it or not.

Most other books that deal with the subject approach the concept of social media from a technology- and media-centric point of view, and focus on Web 2.0 rather than Human 1.0. They also fail to explore the broader, organization-wide changes that Hyper-Sociality will have on business.

We wanted to write a book that will be informed by research from fields as diverse as evolutionary biology, evolutionary sociology, neuro-economics, and behavioral economics, but that will also draw on our own experiences as business advisers. We are also fortunate to have access to the extensive data sources from the Tribalization of Business Study, of which the 2009 version will be released shortly.

While we have an advisory board with a dozen leading academic thinkers as well as forward thinking CMOs, I will periodically post concepts that we are developing for the book on this blog. In doing so, I hope to be able to engage with a larger audience in the development and refinement of those concepts.

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