Archive for September, 2009

Reciprocity – the reason why people no longer listen to companies

Wednesday, September 30th, 2009 Posted in Consumer generated media, Hyper Social Enterprise, Interesting Links, marketing communications | 26 Comments »

Having read more about reciprocity than I ever had expected, I have come to realize the importance of this ancient and simple reflex that we developed eons ago to become ... Read more..

CMO 2.0 Conversation with Ted Gilvar, CMO at Monster.com

Tuesday, September 29th, 2009 Posted in cmo2.0 | 3 Comments »

My CMO 2.0 Conversation with Ted Gilvar, who is the global CMO at Monster (and also a customer of ours), was a really interesting one as I have a fairly ... Read more..

The importance of signals, symbols, and rules in successful communities

Friday, September 25th, 2009 Posted in Interesting Links, communities | 10 Comments »

Reciprocity is one of the key factors that allows communities to work. As science has shown, humans developed reciprocity as a reflex to become the only hyper-social species without all ... Read more..

CMO 2.0 Conversation with Marty St. George, CMO at JetBlue

Thursday, September 24th, 2009 Posted in Interesting Links, cmo2.0 | 5 Comments »

My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable – especially since I am intimately familiar with the service they provide and biased in that ... Read more..

CMO 2.0 Conversation with Rob Spencer from Pfizer

Tuesday, September 22nd, 2009 Posted in cmo2.0 | 5 Comments »

As usual I had a great deal of fun conducting this CMO 2.0 Conversation with Rob Spencer from Pfizer - this one focused on innovation. Rob started out by providing some ... Read more..

Trust: a key ingredient in any community

Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 3 Comments »

So this may sound like stating the obvious, but too many companies overlook this key ingredient within their community activities. What trust does in communities is to lower the transaction costs ... Read more..

The Hyper-Social Enterprise

Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, business model innovation, cmo2.0, marketing | 5 Comments »

As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book ... Read more..