Comments on: Who are your tribes, and where do they hang out? http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The importance of signals, symbols, and rules in successful communities http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3859 The importance of signals, symbols, and rules in successful communities Fri, 25 Sep 2009 21:15:07 +0000 http://www.emergencemarketing.com/?p=1247#comment-3859 [...] when you think about communities, besides making sure to base them on a shared passion or pain among the members, think if there are other symbols or rules that you can leverage to make the [...] [...] when you think about communities, besides making sure to base them on a shared passion or pain among the members, think if there are other symbols or rules that you can leverage to make the [...]

]]> By: Jamie Favreau http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3681 Jamie Favreau Fri, 21 Aug 2009 05:10:51 +0000 http://www.emergencemarketing.com/?p=1247#comment-3681 I am trying to find a tribe for a Rabbi. I haven't done the research and I am NOT Jewish and I asked him for some keywords but I still need to do some research. I am trying to find a tribe for a Rabbi. I haven’t done the research and I am NOT Jewish and I asked him for some keywords but I still need to do some research.

]]> By: Sean Morrissy http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3662 Sean Morrissy Sat, 08 Aug 2009 08:27:19 +0000 http://www.emergencemarketing.com/?p=1247#comment-3662 Good stuff, reminds me to go read that Seth Godin book. I wish more people understood stuff like this instead of going and spamming twitter or any other social media site. Have fun! Sean Good stuff, reminds me to go read that Seth Godin book. I wish more people understood stuff like this instead of going and spamming twitter or any other social media site.

Have fun!

Sean

]]> By: Rich Reader http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3661 Rich Reader Thu, 06 Aug 2009 18:36:48 +0000 http://www.emergencemarketing.com/?p=1247#comment-3661 Can we dig a bit deeper into the first question? Defining where ones tribes hang out, in the context of brand or product innovation, was a subject of some contention at OMMA Metrics and Measurement last week. One POV was that the Influencers choose the hang-outs, while others felt that it is the Influenced who, by way of logical, virtual, or locational clustering, select the hang-outs as if it were a wisdom-of-the-crowds by-product. I like the latter alternative. Surely there must be some other possibilities. How do you feel about this? Can we dig a bit deeper into the first question?

Defining where ones tribes hang out, in the context of brand or product innovation, was a subject of some contention at OMMA Metrics and Measurement last week. One POV was that the Influencers choose the hang-outs, while others felt that it is the Influenced who, by way of logical, virtual, or locational clustering, select the hang-outs as if it were a wisdom-of-the-crowds by-product.

I like the latter alternative. Surely there must be some other possibilities. How do you feel about this?

]]> By: Jo Jordan http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3657 Jo Jordan Mon, 03 Aug 2009 18:57:36 +0000 http://www.emergencemarketing.com/?p=1247#comment-3657 As always, the proof is in the pudding. Finding the tribe, engaging with it, figuring out our relationship with it. S/he who does that is the business genius. As always, the proof is in the pudding. Finding the tribe, engaging with it, figuring out our relationship with it. S/he who does that is the business genius.

]]> By: Rich Reader http://www.emergencemarketing.com/2009/08/03/who-are-your-tribes-and-where-do-they-hang-out/comment-page-1/#comment-3655 Rich Reader Mon, 03 Aug 2009 18:09:33 +0000 http://www.emergencemarketing.com/?p=1247#comment-3655 I'm interested in how the natural conflict between tribes and colonies will evolve, in part due to the urgency which brands feel and act out on in their overly-hurried (read: doomed) pursuit of altering tribal perceptions before they have delivered value (serving passion, reducing pain, rising to the call of duty, etc.). What tangible instances of this conflict are most obvious to you? kind regards, Rich p.s. I'm still studying your Tribalization presentation to NewComm Forum 2009, and considering where to focus my interpretive video vignette. You will be the first to know when it's ready. I’m interested in how the natural conflict between tribes and colonies will evolve, in part due to the urgency which brands feel and act out on in their overly-hurried (read: doomed) pursuit of altering tribal perceptions before they have delivered value (serving passion, reducing pain, rising to the call of duty, etc.).

What tangible instances of this conflict are most obvious to you?

kind regards, Rich

p.s. I’m still studying your Tribalization presentation to NewComm Forum 2009, and considering where to focus my interpretive video vignette. You will be the first to know when it’s ready.

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