Comments on: CMO 2.0 Influencer Conversation on Tribal Leadership with Dave Logan http://www.emergencemarketing.com/2009/07/27/cmo-20-influencer-conversation-on-tribal-leadership-with-dave-logan/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: mat http://www.emergencemarketing.com/2009/07/27/cmo-20-influencer-conversation-on-tribal-leadership-with-dave-logan/comment-page-1/#comment-3653 mat Fri, 31 Jul 2009 07:53:22 +0000 http://www.emergencemarketing.com/?p=1246#comment-3653 Hmm i would say i work in a stage 4/5 environment. After having worked in stage 1/2 ones for the previous 8 years, its fair to say that i can notice the difference.. Hmm i would say i work in a stage 4/5 environment. After having worked in stage 1/2 ones for the previous 8 years, its fair to say that i can notice the difference..

]]> By: Lois Kelly http://www.emergencemarketing.com/2009/07/27/cmo-20-influencer-conversation-on-tribal-leadership-with-dave-logan/comment-page-1/#comment-3648 Lois Kelly Mon, 27 Jul 2009 16:07:21 +0000 http://www.emergencemarketing.com/?p=1246#comment-3648 For me the biggest takeaway of Dave's book was the power and influence of language on changing behavior and building corporate culture. If the right language is not used, change will not occur. Too often executive "messaging" and employee messaging is tactical. "Tribal Leadership" shows how to create a language of change, moving the organizational culture up to higher and higher levels of effectiveness. Also, I took away that Level 5 is more than values. It's having a shared mission of changing the world in some way. For me the biggest takeaway of Dave’s book was the power and influence of language on changing behavior and building corporate culture. If the right language is not used, change will not occur. Too often executive “messaging” and employee messaging is tactical. “Tribal Leadership” shows how to create a language of change, moving the organizational culture up to higher and higher levels of effectiveness.

Also, I took away that Level 5 is more than values. It’s having a shared mission of changing the world in some way.

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