Comments on: Where are my leads? http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Reciprocity – the reason why people no longer listen to companies http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3926 Reciprocity – the reason why people no longer listen to companies Thu, 01 Oct 2009 00:36:47 +0000 http://www.emergencemarketing.com/?p=1245#comment-3926 [...] So now that we have companies with real bad habits and a platform of participation called social media that allows people to talk to other people in conversations that are truly reciprocal – it is no wonder that 2/3rds of all buying decisions are made based on information not coming from the company selling the... [...] [...] So now that we have companies with real bad habits and a platform of participation called social media that allows people to talk to other people in conversations that are truly reciprocal – it is no wonder that 2/3rds of all buying decisions are made based on information not coming from the company selling the… [...]

]]> By: MCE Round Table: Are You Talkin’ to Me? | Maximum Customer Experience Blog http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3717 MCE Round Table: Are You Talkin’ to Me? | Maximum Customer Experience Blog Sat, 05 Sep 2009 09:13:51 +0000 http://www.emergencemarketing.com/?p=1245#comment-3717 [...] Gossieaux says the old “funnel” metaphor is broken, and points us toward solutions in Where Are My Leads? at Emergence [...] [...] Gossieaux says the old “funnel” metaphor is broken, and points us toward solutions in Where Are My Leads? at Emergence [...]

]]> By: JJ Kennedy http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3651 JJ Kennedy Tue, 28 Jul 2009 20:06:32 +0000 http://www.emergencemarketing.com/?p=1245#comment-3651 Hey Francois, I really see this shift more and more these days. The problem is that quantifying any ROI on "being there when you are needed" is REALLY REALLY hard. I don't disagree that this is the way things are going, but man it's hard to justify a budget for doing it. Any strategic marketing worth a crap has a specific, measurable goal in mind...and I know personally that you think the same way (or at least used to :) Do you have any suggestions on metrics for figuring out the "hard values" of these types of strategies? Hey Francois,

I really see this shift more and more these days. The problem is that quantifying any ROI on “being there when you are needed” is REALLY REALLY hard. I don’t disagree that this is the way things are going, but man it’s hard to justify a budget for doing it. Any strategic marketing worth a crap has a specific, measurable goal in mind…and I know personally that you think the same way (or at least used to :)

Do you have any suggestions on metrics for figuring out the “hard values” of these types of strategies?

]]> By: Karl Foxley http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3646 Karl Foxley Sun, 26 Jul 2009 13:46:58 +0000 http://www.emergencemarketing.com/?p=1245#comment-3646 I agree with Robin, this post is 'spot-on'. The points you make here, 'You just need to make sure that you are there and generally helpful when those interactions happen. You also need to make sure that your branded content can travel as part of word of mouth, not just sit idle on your site' are so very true. A great article. I agree with Robin, this post is ’spot-on’. The points you make here, ‘You just need to make sure that you are there and generally helpful when those interactions happen. You also need to make sure that your branded content can travel as part of word of mouth, not just sit idle on your site’ are so very true.

A great article.

]]> By: EH http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3637 EH Wed, 22 Jul 2009 19:15:58 +0000 http://www.emergencemarketing.com/?p=1245#comment-3637 Uniformity among the touch points you control is a must. It makes life so much easier on your customers and therefore you. It saves your company a lot of frustration and from having to do a lot of cleanup work later on. Great post! Uniformity among the touch points you control is a must. It makes life so much easier on your customers and therefore you. It saves your company a lot of frustration and from having to do a lot of cleanup work later on. Great post!

]]> By: Robin Carey http://www.emergencemarketing.com/2009/07/21/where-are-my-leads/comment-page-1/#comment-3636 Robin Carey Tue, 21 Jul 2009 16:09:30 +0000 http://www.emergencemarketing.com/?p=1245#comment-3636 This post is spot-on, particularly: "People no longer make buying decisions in a linear fashion." It would seem that this is a strong argument for really good measurement of "unstructured data" as well as for analytics that may not have been invented yet. This post is spot-on, particularly: “People no longer make buying decisions in a linear fashion.” It would seem that this is a strong argument for really good measurement of “unstructured data” as well as for analytics that may not have been invented yet.

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