Archive for July, 2009

CMO 2.0 Influencer Conversation on Tribal Leadership with Dave Logan

Monday, July 27th, 2009 Posted in Interesting Links | 12 Comments »

I had another great CMO 2.0 Influencer Conversation with Dave Logan, the co-author of "Tribal Leadership," professor at USC and co-founder and Senior Partner at CultureSync. Dave started off by talking ... Read more..

Where are my leads?

Tuesday, July 21st, 2009 Posted in Consumer generated media, Interesting Links, buying behaviour, sales, social media | 33 Comments »

Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing "funnel." And while many marketers have been struggling ... Read more..

CMO 2.0 Conversation with Mark Gambill, CMO at CDW

Monday, July 20th, 2009 Posted in Strategy, cmo2.0 | 6 Comments »

I just had another great CMO 2.0 Conversation - this time with Mark Gambill, the CMO at CDW. As usual we started by having Mark provide some context about his ... Read more..

CMO 2.0 Influencer Conversation with John Hagel

Wednesday, July 8th, 2009 Posted in Strategy, cmo2.0 | 13 Comments »

I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all ... Read more..