Comments on: Everyone is a marketer – and every company can be a media company http://www.emergencemarketing.com/2009/05/28/everyone-is-a-marketer-and-every-company-can-be-a-media-company/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Doc Feel Good http://www.emergencemarketing.com/2009/05/28/everyone-is-a-marketer-and-every-company-can-be-a-media-company/comment-page-1/#comment-3473 Doc Feel Good Sat, 30 May 2009 03:07:13 +0000 http://www.emergencemarketing.com/?p=1235#comment-3473 I agree with what you are saying, give people/employees the opportunity to market for you. Now two things: 1) how will this be of any benefit to small home based businesses? Lets say it is you and an admin assistant, is it still beneficial to allow him/her free reign to go out thee and say whatever he/she pleases. 2) now what if you give free reign to allow employees to engage in social media on your behalf, what if they screw up? What if they inadvertently write something that is taken wrong or some find offensive -- then what? You are responsible -- what kind of consequences should there be if any. I a just trying to ward off any bad publicity or loss of potential clients. I agree with what you are saying, give people/employees the opportunity to market for you.
Now two things:
1) how will this be of any benefit to small home based businesses? Lets say it is you and an admin assistant, is it still beneficial to allow him/her free reign to go out thee and say whatever he/she pleases.
2) now what if you give free reign to allow employees to engage in social media on your behalf, what if they screw up? What if they inadvertently write something that is taken wrong or some find offensive — then what? You are responsible — what kind of consequences should there be if any.

I a just trying to ward off any bad publicity or loss of potential clients.

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