Bankruptcy Attorney

binary option prediction char sitemap
u7 binary options sitemap
does after hours trading affect options sitemap
trading binary options wiki sitemap
binary options trading is it re sitemap
youtube option trading strategies sitemap
50 hnliche websites zu binary options dede sitemap
binary options is not a form of gambling sitemap
good price binary options trading canada best price sale sitemap
daily binary options review january 30 2014 sitemap
algorithmic trading systems a multifaceted view of adoption sitemap
binary trading for a living sitemap
binary option germain adria sitemap
60 second binary options char sitemap
gs options trading sitemap
making easy profits through trading with banc de binary sitemap
binary option strategies spread sitemap
options quantum binary signals subscription sitemap
bid ask options trading sitemap
optionmonster paper trading sitemap
option trading in the philippines sitemap
binary trade option review strategies sitemap
tag archives binary option malaysia sitemap
how to win in binary options v sitemap
binary options trading fxcm sitemap
binary options charts charts for trading sitemap
sane fx binary options new flagship trading system sitemap
how to make money fast with binary options sitemap
binre options versteuern sitemap
learn binary options strategies sitemap
binary option system analysis sitemap
download index binary option banker 11 pro 2014 sitemap
best us binary options trade sitemap
binary option bad sitemap
crisis in cyprus banks cartoon by binary options follow sitemap
binary options australia broke sitemap
heating oil options trading sitemap
what is binary options for dummies sitemap
learn the basics of binary trading sitemap
forex binary options trading 2014 sitemap
forex or binary option sitemap
binary options trading with stock pair platform sitemap
is binary options trading gambling sai nath sitemap
intraday nifty options trading sitemap
books on option trading strategies sitemap
binary option methods cell biol sitemap
stock option trading volume sitemap
winning binary options money management sitemap
60 sec binary option signa sitemap
options trading small lot course sitemap
how does binary trading wo sitemap
ptbinary options tradingbiz sitemap
online options trading australia sitemap
how to make money from home with binary trading sitemap
how our binary options signals service works sitemap
day 5 of binary options replicator and info on trading strategy sitemap
why pesticide is the last option in pest management strategies sitemap
best online investing options sitemap
the binary options riddle gambling or investing sitemap
the best binary trading system sitemap
banc de binary pioneers in options sitemap
binary options china opens largest private gold vault sitemap
why i quit binary options sitemap
options trading workshop sitemap
blogger binary options sitemap
regulated binary optionplatformsonline sitemap
redwood binary options multi sitemap
5 minute binary options indicat sitemap
whois record for binary options onlinenet sitemap
covered call option writing strategies sitemap
profit in 60 seconds reviews with this fx sitemap
best options trading for beginners sitemap
binary option system 88 sitemap
avis binary speedbot robot option binaire sitemap
the basics on binary options sitemap
key areas to opt for the appropriate binary options sitemap
best paid binary options signal provider sitemap
binary options 260 to 22134 in 4 days live account sitemap
wie man mit eztradera binary option platfrom handel sitemap
binre optionen broker vergleich sitemap
trade binary options canada review trading qqqq sitemap
binary options robot windows 7 free download windows 7 robot windows 7 sitemap
binary options news may 1 2014 sitemap
binary options trading jobs in luxembourg sitemap
how to trade aapl mini options sitemap
trading options at expiration download sitemap
liberty reserve accepted binary options brokers sitemap
how to win in binary options signa sitemap
future and options trading tutorial sitemap
scottrade options form sitemap
option compare database binary sitemap
how to win in binary options no minimum depos sitemap
binary option software reviews sitemap
options trading message board review binary free trial sitemap
banc de binary binary options sitemap
options trading news today sitemap
binary options trading no minimum deposit sitemap
how to win in binary options xp mark sitemap
binary option 5 minute strategy system how to win sitemap
binary option methodist colle sitemap
a simple binary options strategy sitemap
housing options made easy sacramento sitemap
automated stock options trading sitemap
binary options brokers south africa sitemap
tag archives quick trade binary options sitemap
options trading programs sitemap
buy binary stocktrading reviewsmidgrade shopping sitemap
follow binary options pro signals for amazing payouts sitemap
binary options trading system upto 90 accuracy related search terms sitemap
testing option strategies with simulations sitemap
binary options broker sca sitemap
25 5min binary options strategy high low stochastic cross alert sitemap
chevron 401k investment options sitemap
free binary options trade signals sitemap
mayfair choices review minimal deposit binary options broker sitemap
binary options allowed in usa sitemap
binary options testimonial newsletter updates sitemap
binary options trading how to review best broker europe sitemap
the unique offer of binary options trading sitemap
best uk options brokers sitemap
binary option system boot failure sitemap
binary options trading system jobs in saudi arabia sitemap

Socialize what you do – don’t try commercializing the social

Everybody will agree that the social has reentered business and commerce as we know it.

In fact, in the beginning, all business was social. If someone sold you a bad chicken, you would badmouth the business and others would shun it until the merchant cleaned up his act. Then the business infrastructure scaled and we ended up with large multi-national companies. People were still social, but the impact of them being social was no longer affecting business – we became at their merci and the social all but disappeared from business. That is when businesses started to develop real bad habits – treating their employees as commodities and waging war with their customers. With social media, a massive platform of participation, the social infrastructure scaled to the point where the social made a difference once again. And because humans are hardwired to be the only Hyper-Social species without all being siblings – the social made a comeback in business with a vengeance.

So what do you do with that? Smart business people, like many of the ones I interviewed as part of the CMO 2.0 Conversation, will tell you that the only thing you can do is to allow your business processes to become social. Barry Judge, the CMO from Best Buy who I interviewed said: “So to the extent that we can basically be human with what we know, and share it as freely as we possibly can, I think we’ll go a long way towards gaining a higher or stronger level of trust with the consumers.” In talking with Luis Suarez recently, he told me that IBM went as far as letting its complete knowledge management process go social. Pfizer’s Sr. VP of Strategy and Innovation, Kristin Peck, was recently quoted in an interview about their innovation process as saying: “when we thought about innovation,we asked ourselves “how do we make it more social?”"

It looks so obvious, right? Yet what do many companies do? Looking at how to commercialize the social that is happening between their customers and prospects. Buying ads on social networks, trying to develop buzz networks, and paying people for recommendations and word of mouth.

That unfortunately will not work much longer. Let’s just hope that those who try to commercialize the social do not muddy the waters with decreased levels of trust among customers and prospects for the rest of us.

0saves
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



AddThis Social Bookmark Button