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	<title>Comments on: You need to embrace the social in order to leverage it in customer support</title>
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	<link>http://www.emergencemarketing.com/2009/05/05/you-need-to-embrace-the-social-in-order-to-leverage-it-in-customer-support/</link>
	<description>Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies</description>
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		<title>By: atul chatterjee</title>
		<link>http://www.emergencemarketing.com/2009/05/05/you-need-to-embrace-the-social-in-order-to-leverage-it-in-customer-support/comment-page-1/#comment-3382</link>
		<dc:creator>atul chatterjee</dc:creator>
		<pubDate>Thu, 07 May 2009 10:24:38 +0000</pubDate>
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		<description>Going to where your customer is, that is obviously important. What is more important is presenting a friendly face.</description>
		<content:encoded><![CDATA[<p>Going to where your customer is, that is obviously important. What is more important is presenting a friendly face.</p>
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		<title>By: EH</title>
		<link>http://www.emergencemarketing.com/2009/05/05/you-need-to-embrace-the-social-in-order-to-leverage-it-in-customer-support/comment-page-1/#comment-3379</link>
		<dc:creator>EH</dc:creator>
		<pubDate>Tue, 05 May 2009 19:08:58 +0000</pubDate>
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		<description>I agree completely. Go to where you customers are! That&#039;s where you will find the most success in social marketing. Make your brand more accessible and that in itself will help build that relationship between your brand and your customer.</description>
		<content:encoded><![CDATA[<p>I agree completely. Go to where you customers are! That&#8217;s where you will find the most success in social marketing. Make your brand more accessible and that in itself will help build that relationship between your brand and your customer.</p>
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