Archive for May, 2009

Everyone is a marketer – and every company can be a media company

Thursday, May 28th, 2009 Posted in best practices, communities, marketing, social media | 1 Comment »

In this social media age, everyone in your company should become a marketer. Like many companies before you, you should empower all your employees to interact with friends, customers, prospects ... Read more..

Socialize what you do – don’t try commercializing the social

Wednesday, May 27th, 2009 Posted in Interesting Links, Strategy, customer service, marketing, social innovation, social media, social networking | 5 Comments »

Everybody will agree that the social has reentered business and commerce as we know it. In fact, in the beginning, all business was social. If someone sold you a bad chicken, ... Read more..

CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely

Tuesday, May 26th, 2009 Posted in cmo2.0 | 2 Comments »

My CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely, who is also the author of one of my favorite books, Predictably Irrational, was particularly insightful and instructive. Dan started the ... Read more..

links for 2009-05-25

Monday, May 25th, 2009 Posted in Interesting Links | No Comments »

People are Talking Anticipate product performance through online discussions Read more..

links for 2009-05-23

Saturday, May 23rd, 2009 Posted in Interesting Links | No Comments »

80% of Recession Shoppers Want Companies with ‘Human Face’ Read more..

B2B and B2C communities – no difference, it’s all about h2h

Friday, May 22nd, 2009 Posted in communities | 3 Comments »

I get that question so often that I thought I would write a short post about it. What is the difference between a B2B and a B2C community? Or people ... Read more..

CMO 2.0 Conversation with Porter Gale, CMO Virgin America

Monday, May 18th, 2009 Posted in Interesting Links | No Comments »

I was looking forward to interviewing a marketing executive from the airline industry, and speaking with Virgin America’s CMO Porter Gale was no disappointment. As usual, we started the conversation by ... Read more..

My Half Time Pep Talk for 2009

Friday, May 15th, 2009 Posted in Interesting Links, advertising | 3 Comments »

As part of the 24 hours of Innovation I was asked to give my half time pep talk for 2009 as it relates to Innovation. Innovation being a long time ... Read more..

I will be participating in an online innovation jam tomorrow

Thursday, May 14th, 2009 Posted in Interesting Links, announcements, innovation | No Comments »

Please join me for "The 24 Hours of Innovation Event" which will take place May 15-16. It's a non-stop marathon of innovation initiatives that promises to be be real interesting. ... Read more..

Join me for a CMO 2.0 Conversation with Porter Gale from Virgin America

Monday, May 11th, 2009 Posted in Interesting Links, Strategy, cmo2.0 | 1 Comment »

As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, I will be interviewing Virgin America's' CMO Porter Gale on Tuesday May 12th ... Read more..