Comments on: Compensation and Cocaine: Bad for Marketing! http://www.emergencemarketing.com/2009/04/10/compensation-and-cocaine-bad-for-marketing/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Customer Reference Programs in a Hyper-Social world http://www.emergencemarketing.com/2009/04/10/compensation-and-cocaine-bad-for-marketing/comment-page-1/#comment-5762 Customer Reference Programs in a Hyper-Social world Sat, 27 Mar 2010 23:20:46 +0000 http://www.emergencemarketing.com/?p=1211#comment-5762 [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer stories. If you [...] [...] pay for your customer references On more than one occasion have I written about the cons and cons of paying people for any kind of feedback. The same is true for customer stories. If you [...]

]]> By: francois http://www.emergencemarketing.com/2009/04/10/compensation-and-cocaine-bad-for-marketing/comment-page-1/#comment-3384 francois Thu, 07 May 2009 11:05:51 +0000 http://www.emergencemarketing.com/?p=1211#comment-3384 That example is described in Dan Ariely's book Predictably Irrational. What happens is that people no longer evaluate the transaction in their social framework (i.e., social pressure for being late), but instead evaluate it in their market framework (being late is worth $60/hour) and for some it is well worth the money in the market framework. That example is described in Dan Ariely’s book Predictably Irrational. What happens is that people no longer evaluate the transaction in their social framework (i.e., social pressure for being late), but instead evaluate it in their market framework (being late is worth $60/hour) and for some it is well worth the money in the market framework.

]]> By: Olivier Sartor http://www.emergencemarketing.com/2009/04/10/compensation-and-cocaine-bad-for-marketing/comment-page-1/#comment-3383 Olivier Sartor Thu, 07 May 2009 11:01:06 +0000 http://www.emergencemarketing.com/?p=1211#comment-3383 Francois, I guess this also means that people have different sized "altruism centers". Perhaps another related example is the daycare center which periodically had instances of parents picking up their children after the 6pm deadline. The center's staff didn't want to stay late and wanted to go home at 6pm. They implemented a $1 a minute lateness penalty and suddenly the lateness instances increased along the amount time the parents were late. Maybe even $10 penalty a minute wouldn't have changed behavior. Olivier Francois,

I guess this also means that people have different sized “altruism centers”. Perhaps another related example is the daycare center which periodically had instances of parents picking up their children after the 6pm deadline. The center’s staff didn’t want to stay late and wanted to go home at 6pm. They implemented a $1 a minute lateness penalty and suddenly the lateness instances increased along the amount time the parents were late. Maybe even $10 penalty a minute wouldn’t have changed behavior.

Olivier

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