Archive for April, 2009

Community based customer service is not the same as crowdsourcing customer service

Tuesday, April 28th, 2009 Posted in customer service | 1 Comment »

Many people confuse community-based customer service with crowd-sourcing customer service, but in fact leveraging hyper-sociality in customer service is not the same as crowd-sourcing your customer support activities. In some rare ... Read more..

Another upcoming webcast: Innovating through the Storm: Insights on the Disruption in the Media Industry

Friday, April 24th, 2009 Posted in announcements | No Comments »

A conversation with Vivian Schiller, president and CEO of NPR, and Scott Anthony, president of Innosight and author of "The Silver Lining" The explosion of choice, erosion of once enviable business ... Read more..

links for 2009-04-23

Thursday, April 23rd, 2009 Posted in Interesting Links | No Comments »

\n How Marketing to Moms Can Save Us From the Recession - Advertising Age - ... Read more..

Upcoming events

Wednesday, April 22nd, 2009 Posted in Interesting Links | No Comments »

I wanted to bring to your attention some upcoming events that you might be interested in attending. First is the Society For New Communications Research's NewComm Forum, which will take place ... Read more..

links for 2009-04-21

Tuesday, April 21st, 2009 Posted in Interesting Links | No Comments »

\n News Center | TNS US\n ... Read more..

CMO 2.0 Conversation with Susan Lavington, SVP Marketing at USA Today

Wednesday, April 15th, 2009 Posted in Interesting Links | No Comments »

Cross-posted on the CMO 2.0 Site Another great CMO 2.0 Conversation - this time with Susan Lavington, the SVP of Marketing at USA Today. It's always fun to talk with someone ... Read more..

Upcoming CMO 2.0 Conversations: USA Today and FedEx

Tuesday, April 14th, 2009 Posted in Interesting Links | No Comments »

Make sure to checkout and register for the upcoming CMO 2.0 Conversations with Susan Lavington, the Senior Vice President of Marketing at USA Today and Mark Colombo, the Senior Vice ... Read more..

Compensation and Cocaine: Bad for Marketing!

Friday, April 10th, 2009 Posted in Interesting Links, book pointers, communities, marketing | 3 Comments »

About a year ago I wrote about the fact that people have two evaluation frameworks - a market framework and a social framework - and how rewards are not a ... Read more..

Social media needs to come with new management thinking

Thursday, April 2nd, 2009 Posted in social media | 5 Comments »

Social media allowed the social to scale beyond anything that we've ever seen before. To succeed in leveraging social media and the inevitable invasion of the social in everything we ... Read more..