Comments on: Many tech marketers are still grounded in Marketing 1.0 land

By: francois

francois — Thu, 19 Mar 2009 21:17:10 +0000

@blog tips, @Sebastian, @Carl – thank you for taking the time to comment on my post.

@Tarah – People forget the power of content, indeed. And it’s not going to be a white paper – it’s going to be a book

By: Tarah Cammett

Tarah Cammett — Thu, 19 Mar 2009 12:43:01 +0000

Great post Francois. It is however difficult (as I sat in a meeting last week listing to what this company referred to as ‘new database entries’ aka leads) to get across the point that it’s not just about numbers, its about content, and information sharing. But currently, the goal set on the former.

The mindset simply still seems to be, a numbers based aka, ’suspect’ ratio. Which, in many regards I get, but being of the new marketing mindset, I find it challenging to influence folks who still see the big ROI vacant lot of what isn’t always immediately tangible with social media marketing. Regardless of what is obviously proven in my experience.

But what you have written here, for marketers such as myself looking to transition companies into Marketing 2.0 – would be great if it was expanded upon…I’m sensing a whitepaper perhaps?? (:

I could go on and on…again, great read.

By: Carl Roughsedge

Carl Roughsedge — Thu, 19 Mar 2009 10:19:44 +0000

A very interesting read. It seems to me that the key is having the patience to build for the long term by greater two way interaction with your target market.

By: Sebastian Overgaard

Sebastian Overgaard — Wed, 18 Mar 2009 18:19:36 +0000

Great post. I totally agree with you. But how much does that help if the guys with budgets don’t. Who can you work for?

By: Blog Tips

Blog Tips — Wed, 18 Mar 2009 15:37:49 +0000

I completely hear you. And it is definitely not good being stuck in that land. If you are stuck in that time of marketing then your success has already started twindling or will begin to twindle.