Friday, March 20th, 2009 Posted in announcements, cmo2.0, marketing, social media | No Comments »
It is a recurring theme now - people often ask us: why are you doing what you doing? Why are you doing the CMO 2.0 Conversations, why are you doing ... Read more..Thursday, March 19th, 2009 Posted in buying behaviour, marketing | 4 Comments »
Words and metaphors are great when used properly - they can also severely limit our views and thinking around certain topics. Look at marketing as an example. There are a ton ... Read more..Wednesday, March 18th, 2009 Posted in marketing, sales | 5 Comments »
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in ... Read more..Monday, March 16th, 2009 Posted in buying behaviour, marketing | 7 Comments »
Most marketers embrace the economists' worldview - we are rational people who buy products to fulfill our needs and when confronted with choices we make rational decisions. Unfortunately that is not ... Read more..Friday, March 13th, 2009 Posted in Interesting Links, best practices, communities, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ... Read more..Tuesday, March 10th, 2009 Posted in Strategy, buying behaviour, communities, marketing, social media | 7 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..Friday, March 6th, 2009 Posted in Strategy, adoption of innovation, advertising, business model innovation, cmo2.0, innovation, knowledge management, marketing, product innovation, service innovation, social networking | No Comments »
(Cross-posted from the CMO 2.0 Conversation site) Today's CMO 2.0 Conversation with GE's CMO Beth Comstock was packed with interesting insights. On a personal note it was certainly neat to get ... Read more..Thursday, March 5th, 2009 Posted in best practices, communities, marketing, social media | 2 Comments »
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of ... Read more..You are currently browsing the emergencemarketing.com weblog archives for March, 2009.
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