Of course you know my answer…
But as I was cruising some sites this morning I came across another interesting stat that seems to support that. Below are two charts indicating the level of growth of job postings on indeed.com for jobs related to marketing and jobs related to social media.
What do you think?
[update] @Marc_Meyer pointed to the fact that social media marketing has unbelievable growth on indeed.com. That prompted me to look at absolute numbers, which is making this whole comparison meaningless. Marketing jobs make up 8% of all jobs, social media related jobs 0.08% and social media marketing jobs 0.004%. All that being said, I still contend that the two are too disconnected…[/update]