Is there a disconnect between marketing and social media?
Of course you know my answer…
But as I was cruising some sites this morning I came across another interesting stat that seems to support that. Below are two charts indicating the level of growth of job postings on indeed.com for jobs related to marketing and jobs related to social media.
What do you think?
[update] @Marc_Meyer pointed to the fact that social media marketing has unbelievable growth on indeed.com. That prompted me to look at absolute numbers, which is making this whole comparison meaningless. Marketing jobs make up 8% of all jobs, social media related jobs 0.08% and social media marketing jobs 0.004%. All that being said, I still contend that the two are too disconnected…[/update]
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February 22nd, 2009 at 11:57 am
It gets more meaningless if you focus on “social media” and “marketing” without considering relative terms of “digital media,” “new media,” “branding,” “communications,” etc.
You say tomato, I say tomato, and the other guy says a vegetable.
February 23rd, 2009 at 12:11 pm
It really boils down to a hierarchy:
Top Level: Marketing
Next Level down: Online Marketing
Next Level down: Social Media