As part of the prep for my presentation for this week’s o’Reilly Event on Publishing, I looked at how some old school media companies are using social media.
One of the funnier things that I ran across was how the New York Times was using twitter when compared to Guy Kawasaki with his Altop publishing company.
Funny when you look at it. The NYT has 68K+ followers and is following 80 people back, mostly NYT people. Guy has 60K+ followers and is following about that many back.
So the New York Times is bringing its legacy mindset to twitter – “we talk at our audiences with limited feedback capabilities.” I bet you they might have suggested a letter to the editor feature to the twitter folks 🙂
Guy on the other hand is talking with his audience…a much better thing to do.