Comments on: The rules for marketers in this downturn are different than before http://www.emergencemarketing.com/2009/02/03/the-rules-for-marketers-in-this-downturn-are-different-than-before/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rob Leavitt http://www.emergencemarketing.com/2009/02/03/the-rules-for-marketers-in-this-downturn-are-different-than-before/comment-page-1/#comment-2905 Rob Leavitt Wed, 04 Feb 2009 00:07:43 +0000 http://www.emergencemarketing.com/?p=1188#comment-2905 Thanks Francois -- a great summary and a lot of chew on. The question about integrating traditional and social media marketing is obviously a huge one. For B2B, though, I'm also particularly interested in the whole question of marketing and sales working more closely together. The article makes a great point about not cutting essential sales support functions. The reality today is that close collaboration between marketing and sales, even down to the individual account level, is more important than ever across the entire sales process. Sales is less and less able to go it alone; marketing needs to focus in with both traditional and social media initiatives to identify the best opportunities, build interest and credibility, nurture leads, and help close deals -- and then support the customer experience and enhance loyalty after the sale. Thanks Francois — a great summary and a lot of chew on. The question about integrating traditional and social media marketing is obviously a huge one. For B2B, though, I’m also particularly interested in the whole question of marketing and sales working more closely together. The article makes a great point about not cutting essential sales support functions. The reality today is that close collaboration between marketing and sales, even down to the individual account level, is more important than ever across the entire sales process. Sales is less and less able to go it alone; marketing needs to focus in with both traditional and social media initiatives to identify the best opportunities, build interest and credibility, nurture leads, and help close deals — and then support the customer experience and enhance loyalty after the sale.

]]> By: Jon Gatrell http://www.emergencemarketing.com/2009/02/03/the-rules-for-marketers-in-this-downturn-are-different-than-before/comment-page-1/#comment-2904 Jon Gatrell Tue, 03 Feb 2009 23:23:43 +0000 http://www.emergencemarketing.com/?p=1188#comment-2904 I agree with most of what you're saying, except I think the use of the word large in the following bullet: Focus on large, historically profitable customers, geographies, and market segments I think focusing on smaller niche's with historically high profit customers is key. I just did a post on this couple of hours ago from a product management/marketing perspective. Although, definitely not as original as yours. http://spatiallyrelevant.org/2009/02/03/product-plagiarism-answers-are-there-if-you-know-how-to-spin-it/ cheers! ~jon I agree with most of what you’re saying, except I think the use of the word large in the following bullet:

Focus on large, historically profitable customers, geographies, and market segments

I think focusing on smaller niche’s with historically high profit customers is key. I just did a post on this couple of hours ago from a product management/marketing perspective. Although, definitely not as original as yours.

http://spatiallyrelevant.org/2009/02/03/product-plagiarism-answers-are-there-if-you-know-how-to-spin-it/

cheers! ~jon

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