Friday, February 27th, 2009 Posted in Interesting Links, communities | No Comments »
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday. A quick reminder. The study, co-produced by Beeline ... Read more..Thursday, February 26th, 2009 Posted in Interesting Links, cmo2.0 | No Comments »
(cross posted from CMO 2.0 Conversations) Yesterday I had the opportunity to interview Will Prest, the CMO for Transamerica Retirement Management, for yet another great CMO 2.0 Conversation (these are proving ... Read more..Tuesday, February 24th, 2009 Posted in Collaboration, Interesting Links, announcements | 1 Comment »
Join us on March 11th for a webinar with three leading voices in small business - including Anita Campbell from Small Business Trends, John Jantsch from Duct Tape Marketing, and ... Read more..Tuesday, February 24th, 2009 Posted in Interesting Links, communities, marketing, social media, social networking | No Comments »
You have thousands of followers on twitter, hundreds of friends on Facebook, hundreds on LinkedIn, and maybe some in other places. Surely you do not have enough attention to stay ... Read more..Sunday, February 22nd, 2009 Posted in marketing, social media | 2 Comments »
Of course you know my answer... But as I was cruising some sites this morning I came across another interesting stat that seems to support that. Below are two charts indicating ... Read more..Wednesday, February 18th, 2009 Posted in Strategy, cmo2.0, social media | 1 Comment »
(cross-posted on the CMO 2.0 Site) I had a great CMO 2.0 Conversation today with Paul Levy, the President and CEO of the Harvard affiliated Beth Israel Deaconess Medical Center (BIDMC) ... Read more..Friday, February 13th, 2009 Posted in Interesting Links, adoption of innovation, social media | 2 Comments »
As part of the prep for my presentation for this week's o'Reilly Event on Publishing, I looked at how some old school media companies are using social media. One of the ... Read more..Monday, February 9th, 2009 Posted in Interesting Links, buying behaviour, marketing | 1 Comment »
It's a fact that brands which are associated with rituals are stickier. In fact, you can find some research to that effect in the book Buyology, which I wrote about ... Read more..Friday, February 6th, 2009 Posted in Interesting Links, announcements | No Comments »
I'll be in NYC next week. The first stop is a workshop that I'll be conducting with my friend Ed Moran from Deloitte at O'Reilly's TOC conference on Monday afternoon. ... Read more..Wednesday, February 4th, 2009 Posted in Interesting Links, advertising, best practices, marketing, social media | 4 Comments »
You would think that with the ability to measure everything when you do online marketing, many companies would do so. Not so say McKinsey consultants - while 91% of the marketing ... Read more..You are currently browsing the emergencemarketing.com weblog archives for February, 2009.
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