CMO 2.0 Conversation with Jeffrey Hayzlett, CMO at Kodak
Today I had another opportunity to interview a true CMO 2.0 – Jeffrey Hayzlett, the CMO of Kodak (@jeffreyhayzlett).
Jeffrey and I started off by talking about the remarkable transformation and near-death experience that Kodak had to go through to remake itself as a digital company. We covered a wide array of topics, including how:
- “branded content” can become part of the conversations
- social media is in fact nothing more (and nothing less) than the platform that allows the “socialness” that makes us humans to scale
- you have to be pragmatic in the ways you measure the impact of all marketing activities on sales
- you need to train people to engage with others in a 2.0 world
- generational differences impact marketing and new product innovation
- gaining market insight and new product ideas have changed over the years
- the acceleration of product lifecycles is impacting the way we develop, launch and release new products
It was truly a rich and informational conversation. I will update this post with additional topics in the near future, and also make this and other CMO 2.0 conversation transcripts available soon.
(You can listen to the interview and sign up for upcoming CMO 2.0 Conversations with Leaders from FedEx, GE and Harvard on the new CMO 2.0 Conversation Blog which we set up and I will also make it available in the Marketing 2.0 Group – http://www.marketingtwo.com)
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June 10th, 2009 at 8:50 am
I love this! I’m just jumping into the social media world, and I have been doing some of these things. I now know what else to focus my efforts on. Thanks!
This comment was originally posted on Social Media Today
June 11th, 2009 at 6:04 am
Maybe add
Thou Shalt Fail and not be Discouraged
lot of companies should print that in 170pt, bold, underline and hang it in every office.
grtz
Tom
This comment was originally posted on FreshNetworks Blog
June 12th, 2009 at 3:29 am
- Thou Shalt Create Profiles (everywhere)…(well, everywhere that I feel I have something relevant to say, where I can commit the time to engage, share and add value, not just so my social profile looks like a million pixel homepage of seldom frequented communities)
This comment was originally posted on FreshNetworks Blog