Comments on: Social Media Marketing – what marketers will do vs. what they should do http://www.emergencemarketing.com/2009/01/27/social-media-marketing-%e2%80%93-what-marketers-will-do-vs-what-they-should-do/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John Tobin http://www.emergencemarketing.com/2009/01/27/social-media-marketing-%e2%80%93-what-marketers-will-do-vs-what-they-should-do/comment-page-1/#comment-2885 John Tobin Tue, 27 Jan 2009 17:34:36 +0000 http://www.emergencemarketing.com/?p=1175#comment-2885 Very interesting article! I think we've seen some examples of the right column in some companies - for example the Proctor and Gamble innovation site, virtual communities around cancer sufferers that cancer clinics help run to get insight into their needs of their clients - but I agree, we'll see far more of the left column in the future than the right. At the end of the day, a lot of companies I've talked to know they need to do something with this 'social media thing', they just don't know what right now. I think we'll see them opting for the fast track items in the left column and getting it wrong, unless they spend some real time understanding what social media really means to the people that use it. Very interesting article! I think we’ve seen some examples of the right column in some companies – for example the Proctor and Gamble innovation site, virtual communities around cancer sufferers that cancer clinics help run to get insight into their needs of their clients – but I agree, we’ll see far more of the left column in the future than the right.

At the end of the day, a lot of companies I’ve talked to know they need to do something with this ‘social media thing’, they just don’t know what right now. I think we’ll see them opting for the fast track items in the left column and getting it wrong, unless they spend some real time understanding what social media really means to the people that use it.

]]> By: Jon-Mikel Bailey http://www.emergencemarketing.com/2009/01/27/social-media-marketing-%e2%80%93-what-marketers-will-do-vs-what-they-should-do/comment-page-1/#comment-2884 Jon-Mikel Bailey Tue, 27 Jan 2009 17:23:59 +0000 http://www.emergencemarketing.com/?p=1175#comment-2884 These are wonderful points. The essence of social media and marketing is the user. The shift in the marketing model is being fought by many but I think it is an inevitability that marketing will turn more into an ongoing conversation and we will all be the better for it. These are wonderful points. The essence of social media and marketing is the user. The shift in the marketing model is being fought by many but I think it is an inevitability that marketing will turn more into an ongoing conversation and we will all be the better for it.

]]> By: Jim Storer http://www.emergencemarketing.com/2009/01/27/social-media-marketing-%e2%80%93-what-marketers-will-do-vs-what-they-should-do/comment-page-1/#comment-2883 Jim Storer Tue, 27 Jan 2009 17:19:32 +0000 http://www.emergencemarketing.com/?p=1175#comment-2883 Interesting concept, Francois. I'm really interested in what it takes from a cultural standpoint to be successful in social media. So few large brands are active in social media - 15% according to a recent comment from an OMMA-Social participant (http://twitter.com/julia_briggs/statuses/1150412905) - that I wonder what it's going to take to bring the majority into the fold? Rachel Happe wrote an interesting post the other day about building a social culture (http://www.thesocialorganization.com/2009/01/the-social-leader.html). Her focus on leadership (and investors) is interesting... How long will it take for leaders and investors to make the switch from a command & control mindset to one valuing collaboration & relationships? I'd love to hear your thoughts on this topic. Jim | @jstorerj Interesting concept, Francois. I’m really interested in what it takes from a cultural standpoint to be successful in social media. So few large brands are active in social media – 15% according to a recent comment from an OMMA-Social participant (http://twitter.com/julia_briggs/statuses/1150412905) – that I wonder what it’s going to take to bring the majority into the fold?

Rachel Happe wrote an interesting post the other day about building a social culture (http://www.thesocialorganization.com/2009/01/the-social-leader.html). Her focus on leadership (and investors) is interesting… How long will it take for leaders and investors to make the switch from a command & control mindset to one valuing collaboration & relationships?

I’d love to hear your thoughts on this topic.

Jim | @jstorerj

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