It seems like a number of us have started moving on from the conversation about whether social media has ROI to ‘what is it going to do to the structure of businesses’ which I find a far more interesting conversation. I’m not entirely sure how all these transformations will take place – likely in a whole variety of ways – but I will be an interested observer.

Messy is a hard thing for a lot of people to accept because it implies lack of standardization which implies lack of productivity/maximization…but I don’t necessarily agree with that logic. Empowering the right people will lead to productivity gains…even if you can’t necessarily benchmark their work because it is non-standard.