Well – there you have it. It will probably not come as a great surprise that I think so, but after ruminating on it for a long time as part of a team of 12 great marketers which Valeria Maltoni assembled to provide some direction for social media marketing in 2009, that is how I decided I would characterize the state of Social Media in 2009.
Download the ebook in which 12 of us shared some great insights on the future direction of Social Media – it’s free!
From Valeria’s blog post, here are some bite-sized previews of what some of the other autors had to say – many of whom I consider real sharp thinkers when it come to marketing and some of whom I am fortunate enough to be friends with:
- “Basic metrics you can initially use to match up before, during and after sales deltas are frequency, reach, and yield” – Olivier Blanchard, The Brand Builder, @thebrandbuilder
- “There are three imperatives for execution programs in 2009 – start with measurement, create content for the open Web and for mobility” – Matt Dickman, Techno||Marketer, @MattDickman
- “The foundation and core of what social media is, consists of the five C’s. Conversation, community, commenting, collaboration and contribution” – Mike Fruchter, My Thoughts on Social Media, @Fruchter
- “With social media as a platform for participation, people can behave the way they were hardwired to behave in the first place – humanly, tribally” – Francois Gossieaux, Emergence Marketing, @fgossieaux
- “Social media enhances marketing efforts as an additional indirect communication channel” – Beth Harte, The Harte of Marketing, @BethHarte
- “Companies with greater social intelligence have stronger bonds with employees and customers, and that translates into revenue” – Lois Kelly, Beeline Labs, @LoisKelly
- “Change ensures our own livelihoods – new opportunities and trends to capitalize upon, unique products and profit centers that merit development, robust innovation to leverage”- Christina Kerley, CK Epiphany, @ckepiphany
- “Social media interaction allows us to have… well, interaction with our customers. It lets us see them as people instead of statistics and it lets us hear their voices” – Jennifer Laycock, Search Engine Guide, @JenniferLaycock
- “Goals absolutely must be built on business objectives” – Amber Naslund, Altitude Branding, @AmberCadabra
- “A proper social media education is more than just learning new tools. The most important lesson we can impart is the necessity to think ‘humans'”- Connie Reece, Every Dot Connects, @ConnieReece
- “Social media isn’t causing problems, but it is revealing them. And the problems aren’t new; they’ve been around for a while” – Mike Wagner, Own Your Brand!, @bigwags
- “The secret of success in social media is a product or a service that people actually like and use” – Alan Wolk, The Toad Stool, @awolk
And whatever you do in 2009, remember the words of wisdom from our fearless leader for this project – Valeria:
Don’t fear mistakes, welcome them. They will help you become more resilient and fl exible – in some cases even kinder. Nothing like the fresh breeze of reality to energize our purpose. Adapt your plan to circumstances and keep going.
I hope you enjoy and look forward to your feedback! More predictions coming up soon…