Friday, January 30th, 2009 Posted in announcements, cmo2.0, marketing | 3 Comments »
Today I had another opportunity to interview a true CMO 2.0 - Jeffrey Hayzlett, the CMO of Kodak (@jeffreyhayzlett). Jeffrey and I started off by talking about the remarkable transformation and ... Read more..Wednesday, January 28th, 2009 Posted in buying behaviour, marketing, marketing communications | 2 Comments »
One of the things I learned as a marketing consultant looking at marketers' behavior from the outside in is that many of us all too often become very self-centered. We get ... Read more..Tuesday, January 27th, 2009 Posted in Strategy, cmo2.0, communities, marketing, social media | 3 Comments »
Many marketers view social media marketing as (merely) a way to do marketing using social media tools. Consequently most social media marketing programs in the near future will be just ... Read more..Thursday, January 22nd, 2009 Posted in Strategy, business model innovation, innovation, marketing | 1 Comment »
In the recent eBook that Valeria Maltoni assembled I described the main reason for why social media may not go mainstream in the near future as follows: For starters, many company ... Read more..Wednesday, January 21st, 2009 Posted in Interesting Links, announcements, cmo2.0, marketing | No Comments »
As part of the CMO 2.0 Conversations we have now scheduled two more CMO's. First we rescheduled Jeff Hayzlett, the CMO at Kodak for January 30th at 9am ET. We also ... Read more..Friday, January 16th, 2009 Posted in Interesting Links, Strategy, advertising, announcements, communities, marketing, social media, social networking | 4 Comments »
Well - there you have it. It will probably not come as a great surprise that I think so, but after ruminating on it for a long time as part ... Read more..Friday, January 16th, 2009 Posted in video of the day | No Comments »
This video on how not to use PowerPoint is hilarious - for those with RSS readers who cannot see it, click here (via Mythology). Read more..Friday, January 16th, 2009 Posted in announcements, cmo2.0, marketing | No Comments »
For those of you that have tuned in to previous CMO 2.0 Conversations, where I get the perspective of Marketing Leaders on the future of Marketing, we have expanded the ... Read more..Wednesday, January 14th, 2009 Posted in book pointers, buying behaviour | 2 Comments »
I have been enjoying the book Buyology: Thruth and Lies About Why We Buy, which is based on a three-year neuromarketing study that involved brain scans of 2,000 volunteers from ... Read more..Tuesday, January 13th, 2009 Posted in Interesting Links, advertising, video of the day | No Comments »
Virgin Atlantic is celebrating it's 25th anniversary, and while the 25th anniversary ads are funny, I just loved this one (via AdFreak)... (RSS readers who cannot see the movie, click here ... Read more..You are currently browsing the emergencemarketing.com weblog archives for January, 2009.
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