Social media IS counter cyclical - so engage NOW!
When economic times turn bad and unemployment is on the rise, people tend to network more. In this social media-enabled era that means that many increasingly turn to online social networks and communities.
So the counter-intuitive thing to do in this economic downturn - engage more aggressively with your customers, prospects and detractors in social media and social networks.
And when you do, remember that the most important behavioral attribute is not transparency, but empathy and reciprocity.
What do you think? Are you using LinkedIn or Facebookmore often? Would you network more heavily on Twitter or in other communities right now?
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November 19th, 2008 at 4:53 am
Difficult to say, because these two events happen at the same time (roughly said), would we talk about causality or two events that occur parallel one next to another?
November 21st, 2008 at 10:08 am
I’m not too sure. Maybe it’s something you can only notice/measure after a longer period. In Belgium I don’t see more action on social media platforms. And I myself am not more active either. I keep an eye it from now on though