Comments on: Lessons from the Obama campaign – traditional marketing vs. cause marketing http://www.emergencemarketing.com/2008/11/17/lessons-from-the-obama-campaign-traditional-marketing-vs-cause-marketing/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Alphonse Ha http://www.emergencemarketing.com/2008/11/17/lessons-from-the-obama-campaign-traditional-marketing-vs-cause-marketing/comment-page-1/#comment-2762 Alphonse Ha Tue, 30 Dec 2008 21:09:36 +0000 http://www.emergencemarketing.com/?p=1164#comment-2762 Storytelling is one the most powerful vehicle of rhetoric because it allows you to embed specific characteristic (think keyword in an Search Engine Optimized blog), thus conveying value to the target audience. I wish I was at the "training". It would of been very interesting to learn what and see how they were coaching. Storytelling is more powerfull than marketers think. I'm surprised that most marketers are ignorant about it. I guess I can have that to my advantage! Storytelling is one the most powerful vehicle of rhetoric because it allows you to embed specific characteristic (think keyword in an Search Engine Optimized blog), thus conveying value to the target audience.

I wish I was at the “training”. It would of been very interesting to learn what and see how they were coaching. Storytelling is more powerfull than marketers think. I’m surprised that most marketers are ignorant about it. I guess I can have that to my advantage!

]]> By: Chris Herbert http://www.emergencemarketing.com/2008/11/17/lessons-from-the-obama-campaign-traditional-marketing-vs-cause-marketing/comment-page-1/#comment-2567 Chris Herbert Mon, 17 Nov 2008 23:48:09 +0000 http://www.emergencemarketing.com/?p=1164#comment-2567 I find it interesting that they put in place an organizational system to mobilize 200 teams supported by 4 staff resulting in 100,000 phone calls being made each day. Wow! The personal stories help them not sound authentic but "be" authentic on the phone. They started from a strong foundation based on believing in what they were doing and how they felt about Obama. Pretty cool. I find it interesting that they put in place an organizational system to mobilize 200 teams supported by 4 staff resulting in 100,000 phone calls being made each day. Wow! The personal stories help them not sound authentic but “be” authentic on the phone. They started from a strong foundation based on believing in what they were doing and how they felt about Obama. Pretty cool.

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