Comments on: What to do when marketing budgets get slashed in a downturn ? http://www.emergencemarketing.com/2008/11/03/what-to-do-in-a-downturn-when-marketing-budgets-get-slashed/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 19 Mar 2010 10:29:27 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: BizBlogged1 http://www.emergencemarketing.com/2008/11/03/what-to-do-in-a-downturn-when-marketing-budgets-get-slashed/comment-page-1/#comment-2460 BizBlogged1 Sat, 08 Nov 2008 14:02:26 +0000 http://www.emergencemarketing.com/?p=1158#comment-2460 She had stated a good comparison between traditional with social media marketing. According to a survey, Marketers know that marketing spend is still widely viewed as a discretionary expense. Apparently, marketers believe that digital marketing is the way to stretch their budgets. <a href="http://www.bizblogged.com" rel="nofollow"> Finance blog, Finance, Economics, Corporate Finance, Personal Finance, Investing and Marketing </a> She had stated a good comparison between traditional with social media marketing. According to a survey, Marketers know that marketing spend is still widely viewed as a discretionary expense. Apparently, marketers believe that digital marketing is the way to stretch their budgets.

Finance blog, Finance, Economics, Corporate Finance, Personal Finance, Investing and Marketing

]]> By: francois http://www.emergencemarketing.com/2008/11/03/what-to-do-in-a-downturn-when-marketing-budgets-get-slashed/comment-page-1/#comment-2402 francois Tue, 04 Nov 2008 02:36:38 +0000 http://www.emergencemarketing.com/?p=1158#comment-2402 Hi Olivier - Thank you for taking the time to get back with me. H&R Block has some real interesting social media programs in the works, which Paula described in the last interview we did together (see link above). They have YouTube programs, 2nd Life programs and real interesting initiatives on Twitter as well... One of the benefits of these initiatives is that they can smooth out some of the seasonality of their business - which I think is great. Hi Olivier – Thank you for taking the time to get back with me. H&R Block has some real interesting social media programs in the works, which Paula described in the last interview we did together (see link above). They have YouTube programs, 2nd Life programs and real interesting initiatives on Twitter as well…

One of the benefits of these initiatives is that they can smooth out some of the seasonality of their business – which I think is great.

]]> By: olivier Blanchard http://www.emergencemarketing.com/2008/11/03/what-to-do-in-a-downturn-when-marketing-budgets-get-slashed/comment-page-1/#comment-2399 olivier Blanchard Mon, 03 Nov 2008 21:12:59 +0000 http://www.emergencemarketing.com/?p=1158#comment-2399 Paula's pretty sharp and she's right. But in the case of H&R Block, isn't the ideal model to a) mostly increase visibility/awareness through advertising and field office signage, and b) sell potential customers on peace of mind (money-back-guarantee)? H&R Block is one of the rare businesses for which social media may not have as great an impact as traditional media, right? Or am I missing something? Paula’s pretty sharp and she’s right.

But in the case of H&R Block, isn’t the ideal model to a) mostly increase visibility/awareness through advertising and field office signage, and b) sell potential customers on peace of mind (money-back-guarantee)?

H&R Block is one of the rare businesses for which social media may not have as great an impact as traditional media, right? Or am I missing something?

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