Comments on: Interview with the people who brought us the Fiskateers community

By: Why Brand Communities Don’t Exist

Why Brand Communities Don’t Exist — Wed, 21 Oct 2009 22:33:31 +0000

[...] brand comes under attack. But the reason they form a tight-knit community, one that some members say changed their lives, is because they share a passion for scrap-booking. The reason that Harley owners get together is [...]

By: Mary McCormick

Mary McCormick — Sat, 04 Apr 2009 03:43:16 +0000

As i’ve been listening to your interview with Suzanne and Brains on fire…It is so true how they do listen to their consumers and what we’re looking for in products…The community has grown so much I’m fiskateer #135, I’ve been there since the beginning I even interviewed for the first leads, even though I didn’t get the job I was just so amazed with the blog and message boards and met so many friends in the area that we get together and scrap or do some other things…Everyone there on the message board which we are now over 6000, are a great support for scrapbooking or anything else that may be going on in everyone’s lives. But fiskars listens to all of us and actually asks us questions on what we’re looking for in the community they’ve changed the website around and listened to suggestions…they actually give us surveys and ask us to name their products or asking what we’re looking for…I could just go on and on about how well they treat us!

By: francois

francois — Mon, 16 Mar 2009 14:28:17 +0000

Hi Debby – thank you for taking the time to post a comment on my blog. I am continuously amazed with this story and how people feel about it. Look at you – it has changed your life…wow.

By: Debby Lewis

Debby Lewis — Sun, 15 Mar 2009 23:00:43 +0000

Being a Fiskater (#2852) has changed my life. The social networking that takes place on the message board, sharing about our family and friends through the gallery and meeting other Fiskateers makes an impact. I have very close friends now in IL, FL, SC (several), CT, PA, and the list goes on. Fiskars as a brand has been supportive of the community members and of all the Certified Fiskars Demonstrators. The blog, to me, is the lifeline of the Fiskateers with our Five Leads. Fiskars products are inovative, designed with the cosumer in mind. It’s not about the product, its about the people who will own the product to enhance their stories. When you believe in a company it is not hard to share their products nor information concerning becoming a Fiskateers. Thank you for the brodcast and the continuing insight to Fiskateers and Word of Mouth. Thanks