http://www.emergencemarketing.com/2008/09/03/social-media-marketing-scalability-issues-are-they-real-or-self-inflicted/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.emergencemarketing.com/2008/09/03/social-media-marketing-scalability-issues-are-they-real-or-self-inflicted/comment-page-1/#comment-2214 laurent Fri, 05 Sep 2008 16:29:32 +0000 http://www.emergencemarketing.com/?p=1132#comment-2214 I read a lot of posts within the social media marketing bloggers community on this issue of scale. One good one: http://overtonecomm.blogspot.com/2008/09/scaling-social-media-requires-community.html I don't think setting new communities is the silver bullet. Instead, marketers needs to find and go where their target market socializes online thus reaching out to existing community and building relationship seems a better bet to me. I read a lot of posts within the social media marketing bloggers community on this issue of scale.
One good one: http://overtonecomm.blogspot.com/2008/09/scaling-social-media-requires-community.html
I don’t think setting new communities is the silver bullet. Instead, marketers needs to find and go where their target market socializes online thus reaching out to existing community and building relationship seems a better bet to me.

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