Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are.
- The ability for companies to engage all their constituencies in transforming their core business processes – including employees, customer champions and also their detractors.
- The ability for companies to leverage online communities in a way that enables them to truly move the needle – as I discussed here.
- And the opportunity for companies to completely transform the office of the CMO – as I discussed here.
What do you think are the three most under-leveraged opportunities in online communities and social media in general?