The 3 most under-leveraged opportunities in business communities
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are.
I answered:
- The ability for companies to engage all their constituencies in transforming their core business processes – including employees, customer champions and also their detractors.
- The ability for companies to leverage online communities in a way that enables them to truly move the needle – as I discussed here.
- And the opportunity for companies to completely transform the office of the CMO – as I discussed here.
What do you think are the three most under-leveraged opportunities in online communities and social media in general?
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August 22nd, 2008 at 3:52 am
1. Help customer champions promote the brand and products
2. Speed up innovation and improve services
3. Watch of the business area