Comments on: Community bubble… http://www.emergencemarketing.com/2008/08/20/community-bubble/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 02 Feb 2012 20:00:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kerry Santo http://www.emergencemarketing.com/2008/08/20/community-bubble/comment-page-1/#comment-2145 Kerry Santo Sun, 24 Aug 2008 11:45:22 +0000 http://www.emergencemarketing.com/?p=1119#comment-2145 Hi Francois, I just wanted to ask you a question about what you said "And then there are the many people and companies who should set good examples and don’t - Seth Godin with his Tribes community to help him sell books, or various community platform vendors that set up communities in which they try to isolate their members instead of affiliating with one another and show community best practices, are just two examples of that." When you say they should set a good example and then dont, can you give specific examples of how the Tribes community set up by Seth, hasnt set a good example? Hi Francois, I just wanted to ask you a question about what you said

“And then there are the many people and companies who should set good examples and don’t – Seth Godin with his Tribes community to help him sell books, or various community platform vendors that set up communities in which they try to isolate their members instead of affiliating with one another and show community best practices, are just two examples of that.”

When you say they should set a good example and then dont, can you give specific examples of how the Tribes community set up by Seth, hasnt set a good example?

]]> By: Romain http://www.emergencemarketing.com/2008/08/20/community-bubble/comment-page-1/#comment-2129 Romain Wed, 20 Aug 2008 16:33:17 +0000 http://www.emergencemarketing.com/?p=1119#comment-2129 Tampax initiative is a media planning campaign, as brands like Adidas, Toyota, or Ogilvy, did using SecondLife. There's no community creation or dialog effort in that. But there are companies that are messing with communities efforts like companies paying for advertising posts in blogs. For VocalPoint, I do agree with you. The forum space is a shame (have a look at the forum replies). It would be a great idea to share worst case studies. We could do that easily by seting up a wiki. Ready to go? Tampax initiative is a media planning campaign, as brands like Adidas, Toyota, or Ogilvy, did using SecondLife. There’s no community creation or dialog effort in that. But there are companies that are messing with communities efforts like companies paying for advertising posts in blogs.

For VocalPoint, I do agree with you. The forum space is a shame (have a look at the forum replies).

It would be a great idea to share worst case studies. We could do that easily by seting up a wiki. Ready to go?

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