With every company wanting to jump on the community bandwagon you see some pretty silly things happening these days.
One such funny community is the new P&G Tampax social network (ok, they don’t call it that way), which my partner Lois pointed out to me yesterday. Of course, coming from a company that calls Vocalpoint a community instead of a multi-level marketing effort, or their connect + develop effort a product innovation industry collaboration effort instead of a web-based idea box is not so surprising.
Heck, last week I met a CMO who called his mailing list a community.
And then there are the many people and companies who should set good examples and don’t – Seth Godin with his Tribes community to help him sell books, or various community platform vendors that set up communities in which they try to isolate their members instead of affiliating with one another and show community best practices, are just two examples of that.
Maybe one of these days we should create user-generated lists of best and worst community examples. That would be fun.