Comments on: Fundamental behavioral changes require catastrophic events http://www.emergencemarketing.com/2008/08/06/fundamental-behavioral-change-require-catastrophic-events/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 09 Jan 2009 23:13:30 +0000 http://wordpress.org/?v=2.5.1 By: Lois Kelly http://www.emergencemarketing.com/2008/08/06/fundamental-behavioral-change-require-catastrophic-events/#comment-2068 Lois Kelly Tue, 12 Aug 2008 12:47:53 +0000 http://www.emergencemarketing.com/?p=1113#comment-2068 Francois, I think companies are far from having the "near death" experiences to shock them into taking new marketing approaches. What's really depressing is that even companies on life support -- think Kmart/Sears -- usually don't look at marketing as the salvation to grow. They just keep cutting costs. To change behavior I think it requires customer-oriented CEOs who know the power of marketing and challenge marketing to create more innovative, customer-focused strategies. Lois

Francois,
I think companies are far from having the “near death” experiences to shock them into taking new marketing approaches. What’s really depressing is that even companies on life support — think Kmart/Sears — usually don’t look at marketing as the salvation to grow. They just keep cutting costs. To change behavior I think it requires customer-oriented CEOs who know the power of marketing and challenge marketing to create more innovative, customer-focused strategies.
Lois

]]> By: broadsword http://www.emergencemarketing.com/2008/08/06/fundamental-behavioral-change-require-catastrophic-events/#comment-2059 broadsword Mon, 11 Aug 2008 23:46:36 +0000 http://www.emergencemarketing.com/?p=1113#comment-2059 There's an old saw in the aviation industry; "Safety regulations are written in blood". That about sums up your argument, I should think. Naomi Wolfe's book about the rise of disaster capitalism is pretty good on this subject. There’s an old saw in the aviation industry; “Safety regulations are written in blood”.

That about sums up your argument, I should think.

Naomi Wolfe’s book about the rise of disaster capitalism is pretty good on this subject.

]]> By: Gunjan Rawal http://www.emergencemarketing.com/2008/08/06/fundamental-behavioral-change-require-catastrophic-events/#comment-2043 Gunjan Rawal Thu, 07 Aug 2008 13:28:47 +0000 http://www.emergencemarketing.com/?p=1113#comment-2043 I believe that marketing is already undergoing fundamental change, thanks to social media. It is the time to unlearn a lot of the old and learn new things. Proving the impact of marketing is upto each CMO, there is also a lot of bad marketing out there... I believe that marketing is already undergoing fundamental change, thanks to social media. It is the time to unlearn a lot of the old and learn new things. Proving the impact of marketing is upto each CMO, there is also a lot of bad marketing out there…

]]> By: Penny Edwards http://www.emergencemarketing.com/2008/08/06/fundamental-behavioral-change-require-catastrophic-events/#comment-2038 Penny Edwards Wed, 06 Aug 2008 19:24:59 +0000 http://www.emergencemarketing.com/?p=1113#comment-2038 If you recognise that we have hit 'peak attention', then it follows that marketing in the traditional sense must change. If you recognise that we have hit ‘peak attention’, then it follows that marketing in the traditional sense must change.

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