Comments on: Why online communities fail - and how many succeed… http://www.emergencemarketing.com/2008/07/21/why-online-communities-fail-and-how-many-succeed/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Sat, 10 Jan 2009 00:19:15 +0000 http://wordpress.org/?v=2.5.1 By: Philip http://www.emergencemarketing.com/2008/07/21/why-online-communities-fail-and-how-many-succeed/#comment-2232 Philip Sat, 13 Sep 2008 03:07:12 +0000 http://www.emergencemarketing.com/?p=1107#comment-2232 Livekite.com specializes in custom communities that have a new approach to group communication. We are developing the tools that make online communities accessible to a much broader age demographic than facebook or myspace.

Livekite.com specializes in custom communities that have a new approach to group communication. We are developing the tools that make online communities accessible to a much broader age demographic than facebook or myspace.

]]> By: Tom O'Brien http://www.emergencemarketing.com/2008/07/21/why-online-communities-fail-and-how-many-succeed/#comment-1981 Tom O'Brien Fri, 25 Jul 2008 15:18:14 +0000 http://www.emergencemarketing.com/?p=1107#comment-1981 I think there is a "land grab" mentality animating the F500 interest in communities right now. Forrester projecting a >1.5 BB market for community software and services, etc. Here's my take on why communities fail (hint - it isn't about you - it is about the community) http://tinyurl.com/685e3x TO'B I think there is a “land grab” mentality animating the F500 interest in communities right now. Forrester projecting a >1.5 BB market for community software and services, etc.

Here’s my take on why communities fail (hint - it isn’t about you - it is about the community)

http://tinyurl.com/685e3x

TO’B

]]> By: » The fallacy of community - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://www.emergencemarketing.com/2008/07/21/why-online-communities-fail-and-how-many-succeed/#comment-1977 » The fallacy of community - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Thu, 24 Jul 2008 13:40:16 +0000 http://www.emergencemarketing.com/?p=1107#comment-1977 [...] Companies today are seeking to create their own communities, be they formulated around the company itself or around brands the company produces. Some of these attempts do well, others fail. Those that fail do so for a variety of reasons. [...] [...] Companies today are seeking to create their own communities, be they formulated around the company itself or around brands the company produces. Some of these attempts do well, others fail. Those that fail do so for a variety of reasons. [...]

]]> By: FreshNetworks Blog » Blog Archive » More clarity on branded online communities ‘failing’ http://www.emergencemarketing.com/2008/07/21/why-online-communities-fail-and-how-many-succeed/#comment-1971 FreshNetworks Blog » Blog Archive » More clarity on branded online communities ‘failing’ Wed, 23 Jul 2008 11:24:20 +0000 http://www.emergencemarketing.com/?p=1107#comment-1971 [...] At FreshNetworks we build online communities for brands, we help clients with their strategy, technology and platform. I have to say that my experience of working with clients and of online communities jarred with some of the things the Wall Street Journal blog seemed to be suggesting as it’s analysis of the report. In particular the fact that so many communities were ‘failing’ and the cost cited. The latter figure was later clarified as a mistake (6% and not the initially reported 60% of firms studied had spent in excess of $1 million on their communities). The former has been clarified thanks to Francois Glossieaux at EmergencyMarketing. [...] [...] At FreshNetworks we build online communities for brands, we help clients with their strategy, technology and platform. I have to say that my experience of working with clients and of online communities jarred with some of the things the Wall Street Journal blog seemed to be suggesting as it’s analysis of the report. In particular the fact that so many communities were ‘failing’ and the cost cited. The latter figure was later clarified as a mistake (6% and not the initially reported 60% of firms studied had spent in excess of $1 million on their communities). The former has been clarified thanks to Francois Glossieaux at EmergencyMarketing. [...]

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