Comments on: The importance of affiliating with others in corporate community efforts. http://www.emergencemarketing.com/2008/07/09/the-importance-of-affiliating-with-others-in-corporate-community-efforts/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Sat, 10 Jan 2009 01:43:05 +0000 http://wordpress.org/?v=2.5.1 By: Sav Khetan http://www.emergencemarketing.com/2008/07/09/the-importance-of-affiliating-with-others-in-corporate-community-efforts/#comment-2054 Sav Khetan Mon, 11 Aug 2008 02:49:57 +0000 http://www.emergencemarketing.com/?p=1102#comment-2054 Hi Francois, You make a great point here. There is another angle to this as well, and that is authenticity of content. Using the Bank of America example you have used with the Small Business Community example, why would any Small Business Owner - 1. Think of BofA when trying to figure out larger and process related business issues. 2. Accept BofA giving them advice about things not related to banking. Partnering with someone like 'CNet' for example or Bain Consulting (using the Wiki example from Groundswell), any advice or business recommendations published on this community suddenly have a lot more value. I am working on a Small Business Community site for a large technology manufacturer and this is exactly our issue right now. Why would a user take business advice from a technology manufacturer. We are thinking of partnering with content producers that are known in their respective fields and also with large content publishing networks to create a community that offers real business advice. Did you make any more progress on this thought? Did you publish anything else on this? I would love to see what you and others have to say. Thanks Sav

Hi Francois,

You make a great point here.

There is another angle to this as well, and that is authenticity of content. Using the Bank of America example you have used with the Small Business Community example, why would any Small Business Owner -
1. Think of BofA when trying to figure out larger and process related business issues.
2. Accept BofA giving them advice about things not related to banking.

Partnering with someone like ‘CNet’ for example or Bain Consulting (using the Wiki example from Groundswell), any advice or business recommendations published on this community suddenly have a lot more value.

I am working on a Small Business Community site for a large technology manufacturer and this is exactly our issue right now. Why would a user take business advice from a technology manufacturer.

We are thinking of partnering with content producers that are known in their respective fields and also with large content publishing networks to create a community that offers real business advice.

Did you make any more progress on this thought? Did you publish anything else on this? I would love to see what you and others have to say.

Thanks

Sav

]]> By: The Tribalization of Business: The 2008 Report is here! « The BrandBuilder Blog http://www.emergencemarketing.com/2008/07/09/the-importance-of-affiliating-with-others-in-corporate-community-efforts/#comment-1967 The Tribalization of Business: The 2008 Report is here! « The BrandBuilder Blog Tue, 22 Jul 2008 19:11:02 +0000 http://www.emergencemarketing.com/?p=1102#comment-1967 [...] The Importance of Affiliating with Others in Corporate Community Efforts [...] [...] The Importance of Affiliating with Others in Corporate Community Efforts [...]

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