How social media totally transformed marketing
Following Wednesday’s post on how not to treat social media as another channel, which got a fair amount of reaction, I expanded on the idea over at the Marketing 2.0 group blog.
In the post I took a closer look at how social media totally transformed all aspects of the marketing game except the end goal - creating a customer. The rules, the players, the scope, the tactics and the added values all changed because of the advent of social media - a widespread platform of participation.
I hope you will be able to join us in the conversation in the Marketing 2.0 community.
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June 20th, 2008 at 4:26 pm
I have been using social media for some time now to draw in visitors and in turn grow my business. It seems to be one tool in my arsenal that keeps people coming back. One of my best tricks is to pass everything I write through glyphius before I post on those sites because it increases the likelihood that someone will visit my business site. I would not base my whole business on social sites but it has certainly been a big help.
June 22nd, 2008 at 4:44 pm
You espouse utter nonsense! You have yet to present a case for anything you assert. What has changed? The creation of a platform? Words that mean nothing.
Real Marketers have been practicing what you call new for more than 50 years. Have you ever read one of Kotler’s books. I highly recommend it given your confusion and confusion.
Grow up and stop hyping. You are salesmen confused with concepts you cannot comprehend.
June 22nd, 2008 at 5:03 pm
Hi Simon,
I normally thank people who comment on my blog, even when they disagree with a point I made. In this case you are not disagreeing but attacking the person making the point (me) - which is really not something I recommend you do in the future.
As for the counter case that you bring to the argument - it really is missing all together. Saying that real marketers are practicing what they should be doing for the last 50 years is utter nonsense. Those who will continue with interrupt-based marketing programs as they have done for the last 50 years will soon find themselves relegated to the sidelines.
And as for the Kotler books - I have read them - thanks for asking…