Comments on: We don’t do marketing with social media - social media is what caused the marketing game to change http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Fri, 09 Jan 2009 21:18:43 +0000 http://wordpress.org/?v=2.5.1 By: The Other Double D « Dan Durazo’s Blog http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1826 The Other Double D « Dan Durazo’s Blog Tue, 01 Jul 2008 14:39:34 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1826 [...]  It took 5 tries because iReport kept pulling my submission down, one time after it already had 300 views.  They don’t tell you why, but I can only assume it was because it was too commercial.  So [...]

[...]  It took 5 tries because iReport kept pulling my submission down, one time after it already had 300 views.  They don’t tell you why, but I can only assume it was because it was too commercial.  So [...]

]]> By: Walter Schwabe http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1794 Walter Schwabe Sun, 29 Jun 2008 04:56:47 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1794 Francois great post. Could it be that your point re: "monitoring" is that "if that's all you do," - monitor without engagement - you'll be losing out on potential and increased opportunity to build rapport with your audience? If so, that makes sense, monitoring is a great way to gather intelligence...especially if you're like me always in need of more... Francois great post. Could it be that your point re: “monitoring” is that “if that’s all you do,” - monitor without engagement - you’ll be losing out on potential and increased opportunity to build rapport with your audience? If so, that makes sense, monitoring is a great way to gather intelligence…especially if you’re like me always in need of more…

]]> By: business internet marketing online http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1777 business internet marketing online Fri, 27 Jun 2008 16:07:54 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1777 <strong>business internet marketing online...</strong> That is all very interesting, but I'm still not totally on board with this.... business internet marketing online…

That is all very interesting, but I’m still not totally on board with this….

]]> By: J Michael Mangalam http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1752 J Michael Mangalam Thu, 26 Jun 2008 04:33:23 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1752 This points to reason why nobody was able to make much money out of social networks. Social media is a community builder rather than a marketing channel (like Search) that a company can invest marketing dollars. This points to reason why nobody was able to make much money out of social networks. Social media is a community builder rather than a marketing channel (like Search) that a company can invest marketing dollars.

]]> By: Marty http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1748 Marty Wed, 25 Jun 2008 15:00:05 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1748 I agree Social Media is changing the way all marketers should think about marketing strategies. It definitely has for me. Although I would have to disagree on your point "you will not get there by monitoring the new social media channel." While it's certainly not the only thing you want to do monitoring online conversation about your product is a very powerful, free, real time way to get feedback about your product or service. In addition, there are examples of companies that offer great customer service by responding to customer concerns and questions posted on social media channels. Marketing is about delivering your product message to your customers in timely, relevant and transparent ways. Monitoring social media is a very effective way to accomplish this. Your customers are talking whether you chose to listen or not. I agree Social Media is changing the way all marketers should think about marketing strategies. It definitely has for me. Although I would have to disagree on your point “you will not get there by monitoring the new social media channel.” While it’s certainly not the only thing you want to do monitoring online conversation about your product is a very powerful, free, real time way to get feedback about your product or service. In addition, there are examples of companies that offer great customer service by responding to customer concerns and questions posted on social media channels. Marketing is about delivering your product message to your customers in timely, relevant and transparent ways. Monitoring social media is a very effective way to accomplish this. Your customers are talking whether you chose to listen or not.

]]> By: Joanna Pena-Bickley http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1718 Joanna Pena-Bickley Mon, 23 Jun 2008 04:33:15 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1718 You are right it is not a channel. It is a catalyst and we should be facilitating our consumers desires. Your brand can be “Socialista” (social ready) with a big idea that will inspire people’s brand love. Brand passion will fuel velocity and volume every time they choose or buy your product or service. Read more at http://joannapenabickley.typepad.com/on/2008/06/on-being-social.html You are right it is not a channel. It is a catalyst and we should be facilitating our consumers desires. Your brand can be “Socialista” (social ready) with a big idea that will inspire people’s brand love. Brand passion will fuel velocity and volume every time they choose or buy your product or service. Read more at http://joannapenabickley.typepad.com/on/2008/06/on-being-social.html

]]> By: francois http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1676 francois Thu, 19 Jun 2008 10:45:51 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1676 Chris - I am not sure why my trackbacks are not working. I will check into that. Besides you post, Max Kalehoff also posted a reply on his site: http://www.attentionmax.com/blog/2008/06/social_media_is_what_caused_the_marketing_game_to_change.php Also Gopal Chenoy did here: http://productmanagementtips.com/2008/06/18/socialmediaanmarketing/ And so did my friend and partner Lois Kelly: http://blog.foghound.com/270/ Chris - I am not sure why my trackbacks are not working. I will check into that. Besides you post, Max Kalehoff also posted a reply on his site:
http://www.attentionmax.com/blog/2008/06/social_media_is_what_caused_the_marketing_game_to_change.php
Also Gopal Chenoy did here:
http://productmanagementtips.com/2008/06/18/socialmediaanmarketing/
And so did my friend and partner Lois Kelly:
http://blog.foghound.com/270/

]]> By: Chris Kenton http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1672 Chris Kenton Thu, 19 Jun 2008 06:38:25 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1672 Hi Francois. I'm not sure your trackback is working. I posted a reply on my blog with a trackback to your site, but it's not appearing. While I agree with the general thrust of what you're saying, I disagree with the specifics. I'd love to hear your thoughts. http://scribb.typepad.com/marketonomy/2008/06/we-dont-do-mark.html Hi Francois. I’m not sure your trackback is working. I posted a reply on my blog with a trackback to your site, but it’s not appearing. While I agree with the general thrust of what you’re saying, I disagree with the specifics. I’d love to hear your thoughts.

http://scribb.typepad.com/marketonomy/2008/06/we-dont-do-mark.html

]]> By: Aaron Strout http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1666 Aaron Strout Wed, 18 Jun 2008 16:38:59 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1666 Francois, Great post. It's funny because I've had this conversation a number of times with people i.e. social media is not a channel - it's 1) a corporate culture and 2) a new way to create richer conversations with your customers, employees, investors and partners because you're giving them a voice for the first time ever. With that said, if you do social media right, it absolutely benefits marketing. The biggest impacts in my mind are through: 1) better innovation (one of Drucker's focal points) 2) deeper loyalty 3) greater word of mouth activity - something P&G has seen a lot of in their use of social media to help get the word out around new products. Best, Aaron | @astrout Francois,

Great post. It’s funny because I’ve had this conversation a number of times with people i.e. social media is not a channel - it’s 1) a corporate culture and 2) a new way to create richer conversations with your customers, employees, investors and partners because you’re giving them a voice for the first time ever.

With that said, if you do social media right, it absolutely benefits marketing. The biggest impacts in my mind are through:
1) better innovation (one of Drucker’s focal points)
2) deeper loyalty
3) greater word of mouth activity - something P&G has seen a lot of in their use of social media to help get the word out around new products.

Best,
Aaron | @astrout

]]> By: dominic http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1664 dominic Wed, 18 Jun 2008 14:39:19 +0000 http://www.emergencemarketing.com/2008/06/18/we-dont-do-marketing-with-social-media-social-media-is-what-caused-the-marketing-game-to-change/#comment-1664 Fully agree. I also think social media has changed the game of online sales and the boundaries between sales and marketing. Don't you ? Monitoring is clearly a very poor and defensive tactic in the new game ! Fully agree.

I also think social media has changed the game of online sales and the boundaries between sales and marketing. Don’t you ?

Monitoring is clearly a very poor and defensive tactic in the new game !

]]>