According to a recent study by the Conference Board and TNS, social networking sites are increasingly becoming part of people’s daily life.
Some interesting tidbits from the study include:
- 57% of those age 12-17 log in on a daily basis
- One out of eight 30 year old or older uses social networking to conduct business
- At least one out of five uses it to find new friends – I would have thought that number to be higher based on my friend requests on Facebook
Somehow, and especially with older folks like me, I get a sense that people are getting tired of the spam and noise levels on social networking sites like Facebook and MySpace.