Comments on: Why are people so possessive about other employees? http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 20 Nov 2008 17:19:51 +0000 http://wordpress.org/?v=2.5.1 By: bee http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1556 bee Sat, 31 May 2008 18:37:07 +0000 http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1556 While I agree with your point, I fear you may be getting caught up in hermeneutic over interpretation ;)

While I agree with your point, I fear you may be getting caught up in hermeneutic over interpretation ;)

]]> By: francois http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1555 francois Sat, 31 May 2008 15:21:19 +0000 http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1555 @sean - thank you for taking the time to comment on my post. I do not disagree that the brand can be/should be a rallying point, but that can happen by having everyone focusing 100% on the customer - think Zappos.com. @sharon - too funny... @sean - thank you for taking the time to comment on my post.

I do not disagree that the brand can be/should be a rallying point, but that can happen by having everyone focusing 100% on the customer - think Zappos.com.

@sharon - too funny…

]]> By: Sharon http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1554 Sharon Sat, 31 May 2008 01:04:36 +0000 http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1554 In meetings with vendors, a colleague explains his role by saying "I own the application developers." ! In meetings with vendors, a colleague explains his role by saying “I own the application developers.” !

]]> By: Sean Moffitt http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1552 Sean Moffitt Fri, 30 May 2008 12:39:01 +0000 http://www.emergencemarketing.com/2008/05/30/why-are-people-so-possessive-about-other-employees/#comment-1552 I'm going to have to disagree with your order of priorities here Francois. Although your comment on misplaced possessiveness may be right, I disagree that just because the corporate world has unbundled itself, the brand shouldn't be a rallying point. Strongly led and run companies galvanize commitment to the brand and its mission/manifesto/ethos. Although we don't have too many examples of shining customer orientation, customer or co-worker commitment gone too far may obstruct the inevitable reason why people are in business - to make money. For strong brands, I don't think people are hiring your product either - talk to an Apple Genius and that is a foreign a relationship as you can muster for people's interaction with Apple - love, invite, embrace, pursue but not hire. As much as I am a fan of customer communities and using wom, user collaboration and customer experience to build business (and not through vacuous mass ads), denying the role that the values embued by the company/brand/service/idea is missing the mark. I’m going to have to disagree with your order of priorities here Francois. Although your comment on misplaced possessiveness may be right, I disagree that just because the corporate world has unbundled itself, the brand shouldn’t be a rallying point.

Strongly led and run companies galvanize commitment to the brand and its mission/manifesto/ethos. Although we don’t have too many examples of shining customer orientation, customer or co-worker commitment gone too far may obstruct the inevitable reason why people are in business - to make money.

For strong brands, I don’t think people are hiring your product either - talk to an Apple Genius and that is a foreign a relationship as you can muster for people’s interaction with Apple - love, invite, embrace, pursue but not hire.

As much as I am a fan of customer communities and using wom, user collaboration and customer experience to build business (and not through vacuous mass ads), denying the role that the values embued by the company/brand/service/idea is missing the mark.

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