Comments on: Marketing 2.0 – focus on the “SOCIAL” in social media

By: Des Walsh

Des Walsh — Wed, 28 May 2008 00:38:59 +0000

Picking up on tish’s comment, part of the educational process, for those of us offering technology solutions, has to involve being clear in telling companies that managing the social processes is going to take time, i.e. people, i.e. a budget provision, not just for the hardware and software. It will also require helping companies understand that the payoff is unlikely to be immediate, or at least immediately obvious. Very “campaign focused” companies, whether agencies or their clients, find this hard to grasp, except perhaps at a theoretical level.

By: tish grier

tish grier — Tue, 27 May 2008 17:27:13 +0000

I was just talking with someone the other day about how some businesses (including some newspapers) put all sorts of money into the “back end,” thus leaving very little for the community part. Then there’s all sorts of wringing of hands when the community becomes “uncivil.” Software only facilitates–it’s people, both inside and outside the organization, that make up the community.

By: Paula Thornton

Paula Thornton — Tue, 27 May 2008 16:10:46 +0000

Short but sweet. Even only reading the first part, I reflected on the comment and immediately drew the association to an overfocus on technology — and there you did too.