In conducting a brown-bag marketing innovation brainstorming session with a company’s marketing team last week, an interesting question came up – is Apple doing good for its customers?
The answer of course is that they are doing well – their financial results and their emerging business in corporate environments are a testimony to that. But are they really doing what’s best in the company’s long term interest?
Think about it – people trust the Apple products. But do they trust the company? With the battery fiascos, the iPhone warranty story and some other things that they have done, they are eroding the trust that people have in the company – and that could hurt them in the long run.
Sure, the PC industry and the consumer electronics space is littered with companies that nobody trusts, but if someone were to emerge who can produce great products and engender trust as a company within its user base, that company will take marketshare and profits out of the market faster than you will be able to write about it.
Remember – it happened in other industries…
What do you think?