Comments on: Why wrong measurements can be bad for your community’s health… http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/ Thoughts on marketing, innovation, social networking, new products and the impact of technology on all those thingies Thu, 11 Mar 2010 18:38:54 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Sav Khetan http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/comment-page-1/#comment-2055 Sav Khetan Mon, 11 Aug 2008 02:57:07 +0000 http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/#comment-2055 Hi Francios, I couldn't agree with you more. Success metrics and measurement is one of the bigger challenges today. Web managers and web analytics groups as they exist today are just extended over to the community management tasks and they follow their traditional methods. Also business owners take those metrics in exactly the same fashion as they do for traditional web media and apply it to community decision making. The reality here is that success metrics for any community is truly unique to the end goals of that community, mostly revolving around relationships and unless those are not clearly defined and accepted, any measurement applied will most likely be incorrect. Do you have any examples of successful measurements used in this space? Thanks again for some truly insightful articles. Sav Hi Francios,

I couldn’t agree with you more. Success metrics and measurement is one of the bigger challenges today. Web managers and web analytics groups as they exist today are just extended over to the community management tasks and they follow their traditional methods.

Also business owners take those metrics in exactly the same fashion as they do for traditional web media and apply it to community decision making.

The reality here is that success metrics for any community is truly unique to the end goals of that community, mostly revolving around relationships and unless those are not clearly defined and accepted, any measurement applied will most likely be incorrect.

Do you have any examples of successful measurements used in this space?

Thanks again for some truly insightful articles.

Sav

]]> By: The Tribalization of Business: The 2008 Report is here! « The BrandBuilder Blog http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/comment-page-1/#comment-1968 The Tribalization of Business: The 2008 Report is here! « The BrandBuilder Blog Tue, 22 Jul 2008 19:11:19 +0000 http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/#comment-1968 [...] Why wrong measurements can be bad for your community’s health [...] [...] Why wrong measurements can be bad for your community’s health [...]

]]> By: Amanda Scriver http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/comment-page-1/#comment-1550 Amanda Scriver Wed, 28 May 2008 16:18:10 +0000 http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/#comment-1550 Using the metrics that you’re talking about to lure media buyers is standard, yet, as you said, they’re not necessarily accurate. If we develop standardized, third-party online media auditing (as is done with print media), advertisers can be assured that their messages are reaching the right people in accurate numbers. Our team just built www.buysafemedia.com and I think it has some useful information on the subject of print media auditing. Do you think we apply the same principles to the Internet? Using the metrics that you’re talking about to lure media buyers is standard, yet, as you said, they’re not necessarily accurate. If we develop standardized, third-party online media auditing (as is done with print media), advertisers can be assured that their messages are reaching the right people in accurate numbers. Our team just built http://www.buysafemedia.com and I think it has some useful information on the subject of print media auditing. Do you think we apply the same principles to the Internet?

]]> By: Chris Brogan... http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/comment-page-1/#comment-1338 Chris Brogan... Fri, 02 May 2008 10:22:37 +0000 http://www.emergencemarketing.com/2008/05/01/why-wrong-measurements-can-be-bad-for-your-communitys-health/#comment-1338 Speaking about the engagement one, I feel it's always that way. The current number of people coming to my blog by way of RSS and directly is around 6,000, and my current average comments on a post is around 40. So what's that, less than 1%? Engagement. But then, is commenting the ONLY engagement? Are links just as good? Follow on posts? It's a tricky number, as you've pointed out. Great post. Speaking about the engagement one, I feel it’s always that way. The current number of people coming to my blog by way of RSS and directly is around 6,000, and my current average comments on a post is around 40. So what’s that, less than 1%? Engagement. But then, is commenting the ONLY engagement? Are links just as good? Follow on posts?

It’s a tricky number, as you’ve pointed out. Great post.

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